Caroline Waldron

With over six years of business intelligence and data analysis experience, I excel at transforming raw data into clear, actionable information that informs business growth. As a Senior Data Analyst, I am motivated by a passion for pattern-finding, decision-making through advanced reporting, and developing intuitive visualizations that tell compelling stories with data.

With expertise in Power BI, DAX, SQL, Python, and advanced Excel, I excel at optimizing data processes, enhancing reporting integrity, and translating complex information into actionable business solutions. I excel at simplifying workflows, identifying key performance drivers, and creating data-driven solutions to optimize operations.

Beyond technical analysis, I thrive in team settings, coordinating between groups to align data insights with organizational goals. I'm a strong believer in the power of well-structured data to solve problems, improve efficiency, and drive measurable impact.

Let's connect and talk about how data can result in better-informed decisions and innovation!

Senior Data Analyst | Johnson Group | 2020 – 2024
Led the development of Power BI dashboards, predictive models, and data-driven strategies that improved marketing ROI and operational efficiency. Built attribution models and conducted detailed trend analyses, uncovering opportunities for business growth.

Data Analyst | Johnson Group | 2019 – 2020
Automated reporting procedures with Power Query and SQL, reducing processing time by 40%. Enhanced data visualization, increasing dashboard adoption, and provided key customer insights that improved retention rates.

Junior Analyst | Johnson Group | 2018 – 2019
Enhanced performance of Power BI dashboards and automating data fetch procedures for better accuracy. Assisted senior analysts in big data analysis to support business decisions.

B.S. in Business Administration (Marketing Focus) at University of Tennessee at Chattanooga