Caroline Smith BlogI am a marketing manager, work ... California City, California View profile
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Here’s why Machine Learning Data Catalogs (MLDCs) are becoming popular. In part one of this blog post we had discussed what data catalogs are, and why there is an increase in their use by enterprises over the last two years. In this second and final part of that post, we look at ...
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Cohort AnalysisWhat is cohort analysis? How does cohort analysis help to retain customers? Before getting into cohort analysis and its benefits, one must take note of the fact that businesses devote a huge chunk of their resources to find new customers but, sometimes, they lose s ...
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3 weeks ago
A customer data platform (CDP) is a software system that is used to not only collate customer data from disparate sources but also to provide insights to help improve your business. It includes maintaining data warehouses, drawing up customer profiles, keeping activity logs, and ...
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