cakinna liu

As a seasoned professional with over seven years of experience in business development and brand management, I am passionate about driving growth and creating impactful brand experiences. My background in e-commerce and media operations has equipped me with a unique blend of skills in strategic planning, market analysis, and relationship building.

Currently, I serve as a Business Development and Marketing Specialist at Dogee, where I spearhead international expansion efforts and foster partnerships with key opinion leaders in the cryptocurrency space. My role involves leveraging data-driven insights to enhance brand visibility and engagement, resulting in significant increases in user acquisition and revenue.

I am also the Founder and Marketing Manager of Tare's Secret Mantra, where I developed and executed successful marketing campaigns that achieved over 600% return on investment. My experience in managing teams and executing innovative strategies allows me to contribute effectively to dynamic environments.

I am eager to leverage my expertise in business development and brand management to help organizations thrive in competitive markets, enhancing customer experiences and driving long-term growth.

Professional Experience Summary:

Business Development and Marketing Specialist, Dogee (Remote)
July 2024 – Present

• Leading international expansion efforts and establishing partnerships in the U.S. market, resulting in increased user base and product offerings.
• Collaborating with key opinion leaders in the cryptocurrency sector to enhance brand visibility, achieving a 500% increase in exposure and 200% growth in the fan base.
• Advising on marketing strategies for large-scale conferences, optimizing brand influence.

Business Development and Marketing Specialist, Nohtus America, Los Angeles, CA
March 2024 – Present

• Expanding sales channels from South Korea to the U.S. by establishing partnerships with over 10 local clinics and salons, contributing to a $10,000 monthly revenue increase.
• Managing social media presence, resulting in a 300% increase in followers.

Founder and Marketing Manager, Tare’s Secret Mantra (Remote)
May 2018 – Present

• Developing and executing high-impact marketing campaigns with over 600% ROI and a 10% click-through rate.
• Implementing standard operating procedures for consulting services, achieving a 70% reduction in user acquisition costs and a 95% customer satisfaction score.
• Increasing customer lifetime value by 80% through innovative product offerings.

Executive Assistant, Galaxy Foundation, New York, NY
August 2021 – October 2021

• Coordinating a large-scale investor conference and facilitating executive tasks to enhance operational efficiency.
• Summarizing key discussions and supporting cross-functional collaboration.

Education Summary:

Humphreys University, New York, NY
Master of Business Administration (MBA) - IT
Expected Graduation: December 2025

New York University, New York, NY
Bachelor of Arts in Business, Media Studies
Graduated: May 2022
Extracurricular Activities: Director of Finance, Chinese Finance Club; Member, Alpha Phi Omega-Beta Theta Chapter

Indiana University, Kelley School of Business & Media School, Bloomington, IN
Bachelor of Science in Business, Majors: Finance and Accounting; Minor: Media Advertisement
Graduated: May 2019
Honors: Global Engagement Scholarship for outstanding academic performance and extracurricular activities (top 1%)