Caitlin Salzberg

I'm a consultative sales pro and GTM strategist with a passion for building clear, repeatable systems that help teams grow. Over the past several years, I've driven pipeline growth, streamlined onboarding, and created sales enablement tools that improved performance across high-velocity, remote-first teams. I thrive when guiding small business owners through complex decisions, and I bring energy, empathy, and process-driven thinking to every interaction. Whether I'm closing a deal, coaching a teammate, or refining a workflow, I'm all about helping people succeed with clarity and confidence.

I bring 5+ years of experience in consultative B2B sales, go-to-market execution, and sales enablement across remote-first, fast-paced environments. In previous roles at companies like Airwallex and WeTravel, I consistently exceeded quotas while building lead generation strategies, onboarding programs, and internal tools that helped teams sell smarter and scale faster. My background spans outbound pipeline creation, executive stakeholder management, CRM optimization, and cross-functional collaboration with product, marketing, and compliance. I’m especially skilled at translating strategic goals into repeatable systems that improve performance, shorten ramp time, and enhance the customer experience.

I hold an Associate’s Degree in Business Management and Marketing from Kennebec Valley Community College, which laid the foundation for my customer-centric approach and operational mindset. I’ve also completed Google’s Project Management Certificate via Coursera, strengthening my skills in cross-functional collaboration, systems thinking, and workflow optimization—key assets in both sales execution and enablement strategy.