Briana Tagle

Experienced Product Marketing Manager with a proven track record in developing and executing go-to-market (GTM) strategies to drive business growth. Skilled in partner relationship management, marketing strategy development, content creation, and campaign execution. Adept at enhancing brand messaging, collaborating with cross-functional teams, and leveraging data-driven decision-making. Seeking to leverage experience and skills in a dynamic role to support strategic cloud ecosystem partners.

• Led the update of marketing collateral to align with evolving brand and messaging strategies.
• Enhanced brand positioning through comprehensive market research and competitor analysis.
• Developed joint positioning and messaging that effectively differentiated Corpay's services from the competition.
• Collaborated with partners to create compelling marketing content, including co-branded materials, whitepapers, blogs, customer case studies, and thought leadership.
• Ensured all marketing assets were aligned with Corpay's branding/messaging guidelines and highlighted the unique value proposition.
• Supported the end-to-end execution of marketing campaigns, including top-of-funnel acquisition campaigns, working with growth marketing, joint partner messaging, and content as needed.
• Coordinated with global events and regions to provide messaging and content for joint events, webinars, and product launches.
• Analyzed campaign performance and provided actionable insights for optimization.

San Jose State University, San Jose, CA
Bachelors of Science, Business Marketing, 05/2021

Evergreen Valley College, San Jose, CA
Associate of Science, Business Administration, 05/2019