Brandon Kim

I am currently a sophomore at Northwestern majoring in Economics & Philosophy. 

ATOMS                                                                                                                                                    Chicago, IL

Winter Venture Capital Analyst                                                                                                           Jan 2023 – March 2023 

• Assisting in the creation of ATOMS pitch deck to present to potential LP Bill Ackman to receive potential funding for firm by researching the competition in B2B SaaS, and percentage of VC investments in the hardtech industry
• Conducting screening due diligence on 15+ startups seeking seed stage and series A funding using ATOMS’ investment framework and presented exceptional companies to ATOMS’ general partners for further investment analysis
• Helping 5+ existing portfolio companies improve their investment deck for further funding pitch to other VCs: adjusted pitch deck by correcting TAM figures, introducing B2B GTM strategy, and highlighting missing financial figures
• Performed comparable company analysis for companies with licensing business models for ATOMS portfolio company and assisted in creating bottom up forecasting by separating target segments and projecting annual revenue potential 

Cruuz Inc. Skydeck                                                                                                                                  Berkeley, CA

Finance Analyst                                                                                                                                   Jan 2022 – Aug 2022 

• Researched the $532B beauty industry, revenues of competitors Booksy and Vagaro, fundraising trends, and estimated Cruuz’s serviceable obtainable market and valuation to create pitchdeck presented to 5+ angel investors in the Bay area
• Advised Cruuz to acquire web scripting startup to add 1,000+ shops across America to the app by introducing founders to Cruuz, conducting due diligence on valuation, and conducting financial analysis of revenue and higher cost synergies
• Developed 100+ new partnerships with beauty stores by analyzing the target market and conducting outreach campaigns to beauty parlors in neighboring regions with specific focus on businesses yet to go online with their bookings
• Created go-to-market strategy to monopolize all beauty stores in Berkeley after pitching the app to 30+ beauty parlors in the Berkeley area, hosting parties and events to promote Cruuz, which overall created over and increased userbase by 30%

Reverbs                                                                                                                                                   Berkeley, CA

Co-Founder, Chief Executive Officer                                                                                                          Sep 2021 – May 2022

• Co-founded platform for music enthusiasts with geographic location features and presented to four VC judges at a DeCal competition to receive funding and earn entry into Skydeck, UC Berkeley’s premier entrepreneurship accelerator
• Conducted market research by surveying Berkeley students which received ~400 responses regarding their music interests and found that 90% of respondents are looking for new ways to discover music other than Apple Music/Spotify
• Worked on generating diverse revenue sources through pop-up ads, subscription-based fees, and in-app tokens 
• Utilized Figma to create a prototype of Reverbs app, which included a geographical map and friends’ music section

Northwestern University