Brandi Daniels

Motivated and driven team player with significant experience in female sports. Proven expertise in coaching, administration, marketing and project management.  Skilled at identifying programs that need improvement. Has a passion for community based events and impact.  Excellent communication and relationship-building skills with all stake holders including children, colleagues and partner staff. 

SENIOR PROGRAM MANAGER 

PowerPlay NYC (2021-PRESENT) 

∙ Oversees program performance standards including recruitment, enrollment and retention of over 500 program participants. ∙ Builds and maintain a high level of communication and positive relationships with school partners, staff, administration, parent relations and community partners. 

∙ Manages a yearly budget of over $500k 

∙ Supervise, manage, and train a group of over 25 coaches. ∙ Oversees and plans several large community based events with  key stakeholders partners and major professional sports teams.  ∙ Uses storytelling and program building to drive funds through  grants and partners.  

COMMUNITY SPECIALIST & FAN DEVELOPMENT (2015 -2021) NYCFC/ City in the Community 

∙ Supported day-to-day operations of CITC and its programs that serve around 5000 youth 

∙ Managed fundraising events that raised over 100K in 6 months. ∙ Managed coaching staff, supported their development, and assisted with program design and curriculum. 

∙ Maintained relationships with key stakeholders in the community Including principals, teachers, partners and public officials ∙ An active member of NYCFC’s Diversity and Inclusion Committee ∙ Ran and managed fan development events for the club like  soccer clinics, watch parties, and tournaments.  

SPORTS DIRECTOR (2011-2013)  Triple Crown Sports  

∙ Tournament Director for Northeast Regional & Local tournaments, reaching over 500 participants and coaches annually 

∙ Responsible for ensuring annual partner hotel revenue of $50,000 ∙ Managed annual merchandise revenue of $50,000 

∙ Supervised daily tournament activities to ensure quality and schedule adherence 

∙ Taught children ages 5 to 16 agility, strength and core classes ∙ Organized annual MVP banquet with over 250 guests in attendance 

∙ Designed activities and games for facility clients 

TOWSON UNIVERSITY  Bachelor of Science  Advertising and PR - 2008  

Towson Womens  Soccer Team 2004-2008