Bin Li
Technology / Internet
Services offered
I am an experienced software engineering director with a strong track record of success in startup environments, often serving as a key engineer or engineering lead. I specialise in taking projects from concept to delivery, managing every phase from architecture and implementation to testing and maintenance. I thrive in hands-on roles, where I am deeply involved in coding, problem-solving, and ensuring high performance and security.
My expertise spans distributed system design, system architecture, cloud computing, large-scale database management, dev/ops and AI. I excel at performance optimisation, system security, seamless integration and data synchronisation across platforms. With a strong understanding of both Agile and Waterfall methodologies, I ensure the timely delivery of high-quality software through effective project and resource management.
With a focus on building robust, scalable systems, I bring hands-on expertise in delivering high-quality software in complex environments. I solve problems with clean, maintainable code and work closely with teammates to efficiently move projects forward. Having collaborated across teams and time zones, I understand how to align engineering efforts with business needs while maintaining high standards for code quality and reliability. My international experience adds flexibility and a practical mindset to diverse technical challenges.
Experience
Work Experience
Work Experience 1
Job Title
VP of Engineering
Company
Shyft Technologies Inc
Location
Seattle, WA
I currently work here
Yes
From
09/2017
Role Description
Shyft Technologies offers a workforce management platform that helps businesses streamline employee scheduling and frontline operations.
As VP of Engineering, I played a hybrid leadership role that combined hands-on system architecture and backend development with full-cycle team leadership and AI-driven product innovation. I led the redesign of the company’s platform infrastructure, scaled a multidisciplinary engineering team, and drove initiatives across DevOps, security, and intelligent automation.
- Personally contributed to backend system development, including core architecture, API design, database modelling, and infrastructure automation.
- Led the complete backend overhaul, introducing scalable RESTful APIs, role-based access control, and secure authentication aligned with SOC II requirements.
- Directed DevOps strategy and implemented CI/CD pipelines using BOSH, Terraform, and Docker, ensuring reliable multi-environment deployments.
- Built integrations with third-party systems, collaborating directly with client engineering teams to deliver robust and flexible onboarding solutions.
- Spearheaded an internal AI Agent platform integrating OpenAI and other LLMs via API, with natural-language interfaces and a flexible function-calling framework to support conversational automation.
- Championed adoption of AI-assisted development tools (e.g., GitHub Copilot, Cursor), improving developer velocity, onboarding, and code quality.
- Scaled and led a cross-functional engineering team (backend, frontend, mobile, QA), managing Agile delivery, resource planning, technical prioritization, and hiring.
- Established and enforced engineering best practices through code reviews, mentorship, and quality standards.
- Collaborated closely with product, design, customer success, and executive leadership to align technical solutions with business goals.
- Represented engineering in enterprise client engagements, defining technical strategies and guiding integration efforts.
- Led platform security and compliance efforts, contributing directly to SOC II certification through protocol hardening and secure development practices.
Work Experience 2
Job Title
Senior Software Engineer
Company
Jumpsuit Commerce Inc
Location
Honolulu Hawaii
I currently work here
No
From
08/2016
To
09/2017
Role Description
Jumpsuit Commerce is a U.S.-based startup providing financial services, credit card processing, and merchant solutions to companies, retailers, and non-profits.
- Re-architected and developed the backend infrastructure for the donation platform, ensuring scalability and performance.
- Designed and implemented a secure and efficient payment gateway with a RESTful API, enabling seamless integration for various payment solutions.
- Contributed to the front-end development of the donation platform, focusing on delivering an optimised and user-friendly experience.
Work Experience 3
Job Title
Technical Lead / Senior Software Engineer
Company
Milan Marketplace
Location
Honolulu, HI
I currently work here
No
From
04/2007
To
08/2016
Role Description
Honolulu, Hawaii 2007 - 2016 Milan Marketplace, Moment Romance, Talisman LBS.
Led architecture and full-stack development for multiple early-stage companies.
- Developed large-scale backend systems with RESTful APIs and scalable databases using sharding and replication.
- Built real-time, location-aware mobile applications with GPS-based matching, live chat, and push notifications.
- Created an SMS-based ad delivery system with campaign management tools, high deliverability, and personalized targeting via behavioural analytics.
- Designed mobile web apps and auto-generated business websites to support small businesses with customizable templates and analytics dashboards.
- Integrated payment gateways, LBS advertising, and social media plugins for business outreach and engagement.
- Supported mobile IPTV streaming and geographic targeting as additional advertising channels.
- Maintained core infrastructure including DNS, SSL, and email services across all projects.
- Took ownership from product ideation to deployment, wearing multiple hats in startup and small-team environments.
Work Experience 4
Job Title
Lead Software Engineer
Company
EA Mobile
Location
Honolulu Hawaii
I currently work here
No
From
06/2005
To
04/2007
Role Description
Developed and optimized mobile game engines for carrier-supported platforms (AT&T, Sprint), focusing on cross-device performance and scalability.
- Contributed to the implementation and optimization of game engine architectures to ensure consistent gameplay across GSM and CDMA devices.
- Adapted features to meet strict performance and memory constraints on diverse mobile platforms.
- Contributed to titles including Tetris, Jamdat Tennis, Blue Blocks, and Tetris Mania.
Work Experience 5
Job Title
Software Engineer
Company
Panasonic
Location
Osaka Japan
I currently work here
No
From
11/1998
To
04/2001
Role Description
Worked on multimedia software development and inventory management systems within Panasonic's R&D division.
- Built a wholesale inventory management system with efficient stock tracking and reporting.
- Developed MP4 decoders for Panasonic DVDs and plugins for ULead Video Studio.
- Created a DirectShow stream-splitting filter to enhance real-time video playback performance.
Education
School or University
University of Hawaii
Degree
M.S.
Field of Study
Computer and Information Science
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