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Bethsheba Abebe

Bethsheba Abebe

Visual Designer | UX | Marketing

Arts / Entertainment / Publishing

Dallas, Dallas

Social

About Bethsheba Abebe:

With over 3 years experience in design, I've worked in a variety of industries such as tech, arts & entertainment, educational, and real estate. My areas of expertise include social media + web graphics, print design and collaterals, digital marketing, and web/mobile app design.

Experience

Orchid Creation / Visual Designer

JAN 2024 - PRESENT, NEW YORK (REMOTE)

Produced numerous assets and mockups for clients ranging from banners, decks, storyboards, AR filters, prints, skins, and various social media deliverables.

Implemented branding and guidelines across all products.

Ensured files are properly prepared and formatted for output.

Ideated for event activations and social media/digital/print campaigns.

Collaborated and communicated with designers and clients to develop and better

understand design needs.

3E Management / Digital Marketing Intern

JAN 2023 - MAY 2023, DALLAS, TX

Tracked and analyzed website traffic and user behavior, providing data-driven insights to optimize marketing strategies.

Created and curated 30-40 visually compelling social media posts for Instagram and LinkedIn, leading to 10% higher engagement rates and brand awareness.

Designed and created 3 brand books for different branches of the company, ensuring a cohesive brand image.

Conducted comprehensive market research analysis, identifying over 600 potential clients, enabling the marketing team to target specific demographics effectively.

Dallas Black Dance Theatre / Graphic Design Intern

MAY 2022 - AUG 2022, DALLAS, TX

Designed visually engaging, responsive web graphics, including banners, ads, brochures, and social media visuals.

Conducted comprehensive competitor analysis to assess visual and marketing strategies of competitors in the industry.

Edited and enhanced photographs for marketing materials.

Collaborated with the design team to implement yearly updates to the brand identity.

Worked closely with the marketing team to brainstorm and develop innovative marketing ideas and strategies to reach new audiences.

Education

Bachelor of Fine Arts in Visual Communications Design at the University of Texas at Arlington. Minor in French, Minor in Business Administration. Magna Cum Laude

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