Bart Bailey-Gates

Charter Communications, Spectrum Business for enterprise, Stamford, CT

Marketing & Customer Advocacy Program Manager | 2022 – 2025

-  Developed comprehensive sales enablement materials (battle cards, solution briefs, case studies), enhancing sales effectiveness and shortening deal cycles.
- Collaborated closely with product, sales, and field marketing teams to launch multi-channel demand generation programs, increasing marketing-sourced pipeline by 40% YoY.
- Conducted competitive analysis to identify messaging gaps and position differentiators across cloud-based offerings.
- Regularly assessed campaign performance using marketing analytics, resulting in a 25% improvement in MQL-to-SQL conversion.
- Supported customer briefings and represented the organization at industry events to boost thought leadership and brand trust.

Crossbow Group, Westport, CT (Remote)

Account Director, Consultant | 2020 – 2022

- Executed integrated campaigns for B2B tech clients, focused on cloud adoption and digital transformation.
- Refined ABM and GTM strategies based on industry trends, buyer personas, and analyst insights.
- Enabled partner sales efforts with toolkits and content that improved engagement across mid-market and enterprise segments.

Gartner, Stamford, CT

Program Manager, Executive Engagement | 2013 – 2020

- Created and scaled executive-level marketing programs supporting cloud infrastructure and mainframe technology clients.
- Drove $60M+ in contract value through strategic briefings, events, and messaging alignment with C-suite priorities.
- Led data-driven optimization of marketing programs, increasing client retention and expansion revenue by 35%.

Pitney Bowes, Stamford, CT

Product Marketing Manager, Financial Services | 2011 – 2013

- Launched digital campaigns for cloud-based SMB solutions, contributing to a 20% YoY increase in product adoption.
- Built enablement and training programs to support sales execution and market positioning.

UBS Investment Bank, Stamford, CT

Associate Director, Business Marketing | 2009 – 2011

- Oversaw global campaign strategy for enterprise technology services, boosting visibility and pipeline conversion.
- Negotiated vendor contracts and managed large-scale event activations and executive outreach initiatives.

EDUCATION

Loyola University Maryland, Baltimore, MD

Bachelor of Arts | Political Science & International Studies