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Barbara Smith

Barbara Smith

Communications Leader & Strategic Partner

Marketing / Advertising / Public Relations

Orlando, Orange

Social

About Barbara Smith:

Strategic corporate communications leader with a proven ability to enhance brand reputation and drive business outcomes across corporate and higher education sectors. Experienced in developing and executing integrated communications strategies—spanning internal and external audiences—to support organizational objectives and growth. Successful track record leading brand launches, product and technology introductions, large-scale reorganizations, and enterprise-wide change initiatives. Strong track record advising senior leaders regarding planning, messaging and prioritizing initiatives.

Experience

Strategic, creative, and results-driven communicator with 15+ years of experience spanning higher education and Fortune 500 environments. At UCF, I lead multi-channel communications that inform, engage, and inspire students, faculty, donors, and alumni—aligning messaging with institutional goals and amplifying impact across the College of Undergraduate Studies.

Previously at KeyCorp, I directed enterprise-wide communications, including CEO speechwriting, crisis response, internal engagement, and brand alignment. I’m passionate about clear, purposeful messaging that builds trust, drives strategy, and connects people to mission.

Education

Bachelor of Arts and Master of Arts in History

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