Ashley Nguyen

13 Years of experience in the cable industry working with linear and digital trafficking operations.

TECHNICAL SKILLS:
• InMobi DSP
• Kochava
• Adjust
• Appsflyer
• Branch
• Clarity
• DCM/ Campaign Manager 360
• DoubleVerify
• Celtra
• AppNexus / Xandr(Pontiac)
• Flashtalking
• Beeswax
• Confluence
• Notion
• Salesforce
• HTML / Google Analytics
• Imagine Suite (Eclipse, Novar, XG)
• Microsoft (Visio, Word, Excel, PowerPoint, Outlook)
• Freewheel / MRM
• Operative Solutions
• Strata Suite (View32, TIM)

DEMONSTRATED SOFT SKILLS:
• Communication > Written Communication and Empathy
• Teamwork > Negotiating and Conflict Management
• Adaptability > Decision Making, Analysis and Self-Management
• Problem-Solving > Logical Reasoning, Initiative, Persistence and Persuasion
• Work Ethic > Commitment and Integrity
• Interpersonal Skills > Networking, Patience and Tolerance
• Time Management > Delegation, Organization, Stress Management and Goal Setting
• Leadership > Project Management, Cultural Intelligence and Trust
• Attention to Detail > Critical Observation, Questioning and Scheduling

Technical Account Manager – Excellence Center (2022-Present)

• Responsible for driving platform success

• Providing technical guidance to the client success teams.

• Work collaboratively across disciplines to learn, interpret, and train our CSM teams on the technical aspects of 

our platform’s capabilities and support business growth.

• Provide guidance for technical capabilities during the RFP process. 

• Aid in troubleshooting performance issues and guiding the client success teams in their communication of our 

needs to customers. 

• Drive product improvement to meet emerging market needs. 

• Partner closely with internal teams (sales engineering, traders, ad operations, creative services, QA) to establish 

concrete processes for onboarding to meet the changing needs of our customers and industry. 

• Templatize deliverables like client facing RFP’s, QBR’s, Dashboard, and campaign delivery reports. 

• Communicate product improvements and changes back to the CSM teams. 

• Become the go-to hub for platform information and best practices.

Media Players, London, UK 2020 – 2022

Ad Operations Manager – Digital (2020-2022)

• Assist in ad campaign set up and execution for Clients, Marketing, and Affiliates

• QA and test creative assets

• Troubleshoot creative, reporting, delivery, along with any other issues.

• Work with clients and internal teams

• Work alongside with DSP, DMP, and CDP partners.

Comcast Spotlight/Effectv, Chesterbrook, PA 2010 – 2020

Sr. Analyst Enterprise Workflow – Digital (2019-Present)

• Leads analysis and design of existing and new business processes that span multiple areas of the organization, 

including Customer Operations, Sales Operations, Marketing, Training, Finance and Legal.

• Test new systems prior to launch defining success metrics for each new system or process and establishes a plan 

to track, monitor, and measure the success of those metrics.

• Develop training materials, conduct new hire training on new processes and refresher trainings for entry-level 

colleagues.

• Diagnoses, corrects, and documents issues, risks, and problems using Quality Assurance (QA) practices.

• Interacts closely with matrixed cross-functional teams (both field and corporate) to secure alignment.

• Work directly with leadership digital and linear operations processes.

Analyst – Process Effectiveness Specialist – Digital (2018-2019)

• Led the discovery process, analysis, and recommendations with other Process Delivery and Training Analysts. 

• Assisted with defining current processes and procedures that supported Traffic, Campaign Management, Master 

Control, Business Intelligence, Business Operations, Engineering, Research, Information Technology, and Sales.

• Developed scalable, plans and processes to speed time to market and improve operational efficiency.

• Facilitated new hire and refresher training plans on the roll out of new processes.

• Led projects and assisted with workflow revisions documenting changes.

Sr. Traffic Coordinator – Digital/Linear (2016-2018)

• Worked with sales, planning and management teams to schedule and ensure commercial advertisements air on 

cable networks for high profile clients achieving desired results per contract terms. 

• Created linear plans in Strata View32 for import into various systems for all corporate programming buys. 

• Ensured all orders were completely in a timely manner according to deadlines and coordinated the schedule 

completion transfer.

• Utilized various platforms including FreeWheel, Strata TIM, OAS, DFP, YE, YE Direct, Videology, Operative 

One, Novar and Eclipse traffic systems. 

• Trained new Traffic Coordinators as requested by supervisor, distributed day-to-day work, and held weekly 1-on[1]1 meetings serving as a resource for team members with less experience. 

Online/Pre-Roll Video Traffic Coordinator (2012-2016)

• Responsible for the traffic flow, from inception to completion, of all incoming video and projects from various 

internal clients.

• Collaborated with sales team to ensure workflow is maintained and milestones are met acting as a liaison

managing timelines and schedules to ensure that requests are realistic and delivery dates were met.

• Performed manual input of all orders to ensure client impression and revenue goals were met.

• Maintained a customer-focused perspective, involving effective communication, creative problem solving and 

approachability in all situations.

Linear Traffic Coordinator (2010-2012)

• Assisted 20 high billing Account Executives with daily trafficking of client’s orders maintaining a 99.9 run rate.

• Evaluated and recommended technical and systematic procedures to assist in the servicing of clients.

• Monitored, Scheduled and Sold inventory with focus on maximizing revenue 

• Used Strata TIM, Eclipse traffic system software daily

Octorara High School > Atglen, PA (Diploma)

Delaware County Community College > Exton, PA Major: Business Management (2006-2010)

PMP Certification and P&C Insurance License > in progress (2022)