April Peck

Sales Leader | Entrepreneur | Strategic Consultant

I’m a top-performing sales executive with over 20 years of experience driving multimillion-dollar growth across healthcare, wellness, and biotech beauty industries. As the founder of HydroPeptide and Save Me From, I built and scaled both brands from concept to global distribution—leading national and international sales teams, managing key accounts, and consistently exceeding revenue and profitability goals. My strategic leadership helped position one brand for successful acquisition, and I’ve built trusted relationships with C-level executives across retail, professional, and international channels.

Consulting Experience & Growth Strategy

Since selling my personal care companies, I’ve worked as a freelance consultant to both emerging and established consumer health and beauty tech brands—sourced entirely through referrals. I’ve helped companies:
•  Refine product positioning and unique selling propositions
•  Optimize pricing, packaging, and assortment strategy
•  Navigate regulatory approvals for international expansion
•  Improve sell-through across B2B and DTC channels
These engagements have consistently led to stronger market traction, expanded sales, and accelerated growth.

Industry Alignment: Medical Device, Pharmaceutical & Technology

While I haven’t yet sold capital equipment or SaaS directly, my experience aligns closely with the demands of these industries. I’ve led complex, science-backed sales cycles that mirror the consultative nature of medical device and technology sales. My background includes:
•  Pharmaceutical sales and biotech skincare
•  Multi-year partnerships and recurring revenue models
•  Proposal development, clinical education strategy, and product evolution
•  Technical selling, regulatory fluency, and compliance awareness
These overlaps position me as a strong candidate for roles in medical device, pharmaceutical, and health technology sectors.

What I’m Looking For

I thrive in fast-paced, performance-driven environments where innovation, equity, and uncapped earning potential are embraced. With a degree in Health Promotion and Wellness Management and certifications in physiology, cosmetic chemistry, and pharmaceutical sales, I bring technical aptitude, entrepreneurial grit, and a relentless drive to win.
I’m based in Sammamish, WA, and open to hybrid or in-person roles across Seattle, Bellevue, Redmond, and Issaquah (Seattle Metro). I’m also willing to travel and have extensive experience with national and international travel from previous roles—supporting global distribution, attending trade shows, and managing key accounts across multiple markets.

I’m actively seeking the right high-growth startup or sales leadership role—especially those with strategic complexity, explosive potential, and compensation structures that reward top-tier performance.

Dynamic executive leader with 20+ years of experience founding and scaling global skincare and haircare brands. Proven success driving multimillion-dollar growth through strategic planning, B2B/B2C relationship management, and cross-functional collaboration across sales, marketing, R&D, and operations.
Expert in leading complex sales initiatives, forging high-value partnerships, and executing go-to-market strategies aligned with cloud service platforms, digital innovation, and regulated industries. Adept at navigating long-cycle deal structures, building trust with stakeholders, and developing scalable business solutions across consumer, enterprise, and international markets.
Skilled in product development, revenue optimization, and compliance—positioned to lead in medical device, pharmaceutical, and health technology sectors.

Founder & CEO:  Startup Consultant (Independent)
Jan 2023 – Present
•  Advise startup founders on product development, market positioning, and distribution strategy
•  Develop pricing models, branding, and go-to-market plans tailored to emerging businesses
•  Support regulatory compliance and build user-friendly websites for early-stage companies
•  Guide startups through growth challenges, revenue scaling, and operational efficiency

Founder & CEO:  LIV LUX LAB LLC / SAVE ME FROM
Dec 2016 – Present
•  Led global product innovation, trend analysis, and brand strategy for clinically backed hair and scalp wellness
•  Directed cross-functional teams across R&D, supply chain, sales, and marketing
•  Built and executed B2B and DTC sales strategies, driving profitability across diverse channels
•  Innovated proprietary ingredients and packaging solutions to enhance product differentiation
•  Mentored high-performing teams through sales training and organizational development
•  Provided consulting to emerging brands on regulatory guidance, market entry, and execution

Founder/CEO/Head of National Accounts:  HydroPeptide, LLC / Premier HealthSource Inc
Mar 2004 – May 2016
•  Founded and scaled a biotech skincare brand to $10M+ annual revenue, achieving 20–30% YoY growth
•  Executed go-to-market strategies across retail, DTC, and international markets
•  Expanded brand presence to 500+ domestic accounts and 30+ international markets
•  Built long-term partnerships with distributors, sales teams, and hospitality chains
•  Developed and launched 35+ award-winning products based on market research and industry trends
•  Directed financial strategy, including budgeting, P&L management, and contract negotiations
•  Led national and international sales teams, designing education and training programs
•  Successfully navigated private equity negotiations, leading to a founder exit and acquisition

Pharmaceutical Sales Representative: Innovex / Novaquest (Representing Lilly)
2004 – 2005
•  Launched and promoted Cymbalta and Strattera, overcoming clinical trial challenges
•  Built relationships with healthcare professionals, executing strategic sales initiatives
•  Gained experience in regulated sales environments and clinical product positioning

Northwest Territory Manager:  Natural Balance
Oct 2003 – Mar 2004
•  Drove revenue growth in a competitive B2B sales environment
•  Strengthened retailer partnerships and optimized merchandising strategies

Bachelor of Science in Health Promotion: Fitness & Wellness Management
Brigham Young University – Provo, UT | 1998–2003 | GPA: 3.89
Focused on physiology, kinesiology, and health behavior change, with additional coursework in business management and organizational leadership.

Training & Certifications
•  Business Management & Organizational Leadership
•  Branding, Marketing & Public Speaking
•  Cosmetic Chemistry & Product Development
•  Regulatory Compliance & Claim Substantiation
•  ERP & CRM Systems (Salesforce, NetSuite, etc.)
•  Advanced Pharmaceutical & B2B Sales Training
•  QPR Suicide Prevention Trainer Certification