Anthony Will

Anthony Will is a graduate from Cornell University where he earned a Bachelor's of Science in the School of Industrial and Labor Relations and a concentration in Human Resources.

He is a passionate, driven, innovative and creative in all lines of work - whether it be through his technical artistic skills or his visionary mindset towards business and entrepreneurship. Throughout his career, he has acquired a comprehensive background in areas including but not limited to:

•Digital Marketing 
•Content Creation 
•Project Management  
•Human Resources 
•Project Management 
•Curriculum & Instruction 

•Manage a client base comprised of 12 international artists, brands, and entertainment agencies to provide consulting and brand management services; key brands include but are not limited to Meta (formerly Facebook), New Balance, Adidas, and JoyRich.
Key Highlights, Projects, & Accomplishments: 
•Directed event planning for the 2021 KickzFest arts and music festival which included securing the venue while managing relationships with multiple vendors; booked major artists including Petey Pablo, Smoke Purpp, Yungeen Ace and Flipp Dinero which resulted in attendance of 2,500 people. 
•Secured a long-term partnership with Red Bull to secure funding for future events including a 2022 festival in West Africa. 
•Negotiated contractual terms and conditions with media agencies on behalf of artists Bub Styles and Yela Wolf; this resulted in securing 1,000,000 streams across digital streaming platforms such as Spotify, Apple Music, Amazon Prime, and Title. 
•Booked several events for artist Rubi Rose in Chicago and Detroit amidst the COVID-19 pandemic.

Bachelor’s of Science in Industrial & Labor Relations with a focus in Human Resource Management and Organizational Behavior from Cornell University