I work with my clients to enhance their visibility before during and after the sales process so that they can focus on growing their revenue. We do this utilizing promotional products, strategic uses of LinkedIn and other social media integrated into a unified strategic marketing program.
Ad Infinitum March 1986 - at PresentI work with my clients to enhance their visibility before, during and after the sales process in a time efficient and effective manner. With over 30 years of marketing and related experience, I can free you up to focus on your revenue generating activities while not neglecting the marketing of your business. Using my marketing degree and my talented team of resources we provide full operational marketing services including promotional products and strategic LinkedIn training..
Promotional Products Consultant
Top Banana October 1983 - February 1986Working with clients from Fortune 50's down to local mom and pop retailers I created promotional programs utilizing various stock and custom designed promotional products to increase client visibility and sales as well as for internal communications.
Retail Communications, Inc. March 1979 - September 1983Department Store catalog coordinator, facilitated between the client (department store marketing team) and the production team. This included tracking the products to be featured in the catalog, ensuring that the copy was accurate, photos realistically represented the products and that all products were returned to the store in new condition.
Worked in the art department on all facets of production the old fashioned way - Exacto knife and rubber cement, stat camera, Compugraphic typesetter, proof reading.
Photo stylist for hard goods shoots including cosmetics and housewares.
Boston University School of Management
1979 - 1983
(4 years) Massachusetts
With over 30 years of marketing and related experience, I can free you up to focus on your revenue generating activities while not neglecting the marketing of your business. Using my marketing degree and my talented team of resources we provide full operational marketing services.
Promotional Products Program Development and Sales
Even if you only need to purchase some promotional products, my strategic marketing viewpoint will serve you in reaching your goal. Anyone can sell you a pen, but maybe a pen is not the correct vehicle for your message and project. I work with my clients to ensure that the promotional product that they choose conveys their message and furthers their marketing goals.
Learning how to take LinkedIn beyond the shiny profile syndrome is a marketing skill that will enhance your visibility before during and after the sales process. Learn to use LinkedIn to research your prospects and create a full pipeline of qualified prospects. They will not beat a path to your door just because you built your profile, but you can use that profile to network and grow your connections in a strategic manner that will grow your business and increase your revenue.