Anna Grassmuck

Consultative Sales | Capture Management/Proposal Development | Government Contract Specialist | Key Account Manager | Business Development Manager | DoD | DHA | VA | IDN | DME 

Strategic Business Development Executive with 15+ years experience creating a network of long-term partnerships across the U.S. Federal Government and Fortune 100/500 commercial sectors securing multi-million dollar government contracts. An expert navigating the complexities of government procurement, proposal development and capture management. Dynamic and results-driven consultative sales executive with extensive experience driving revenue growth, building high-impact partnerships, and leading high-performance teams within the DoD and Healthcare sectors. Proven track record of delivering scalable, mission-critical hardware solutions, capital equipment, aligning go-to-market strategies and executing high-value sales initiatives. Adept at conceptual sales strategies that align competitively to exceed client and business objectives. A leader and professional who adapts and thrives in all dynamic environments.  

Experience

Government Affairs, Corporate Account Executive | ARJO | USA                                                                                                   March 2022 – July 2024

Responsible for executing the overall sales strategy and revenue growth within the Federal Government sectors within the assigned multi state geography. Create account-based sales opportunities while managing large scale projects, strict deadline bid proposals, lead internal/external teams, cultivate executive-level client needs while exceeding multi-million-dollar annual sales quota. 

• First ever, $8 million-dollar TSMB Southern Command, 5-yr contract win 2021-2026
• Arjo awarded largest contract for therapeutic seating in 2023 at VA Los Angeles totaling $900,000 
• Exceeded yearly quota in 2022 by 105% totaling $8.6 million  
• Recognized for strategic planning and successful implementation of TSMB rental response at BAMC 
• Presidents Club, 2023 for exceeding quota at 120% totaling $9.3 million
• Sole-Source agreement with South Texas VA and Tucson VA for ceiling lift large-project win totaling $5.6 million
• Led Government Team above quota 2024 over 6 months at 110%
• Advisory visionary launching new SaaS Navigator, improving sales team efficiencies

Key Account Manager, Acute Care NPWT | Medela | San Antonio, Texas                                                                                           Jan 2019 – Nov 2021

Create a go-to market analysis while uncovering opportunities, build customer relationships within the acute and post-acute care settings. Collaborate and lead cross-functional teams and external C-Suite stakeholders presenting and providing financial savings as a result from performing successful clinical evaluations and Continuum of Care. Meet and exceed sales quotas, new business growth and target KOLs.

• 2019 Quote Buster Award for 130% to quota
• Presidents Club 2019
• 4 Hospital Evaluations in 1 year. First in Company for Acute NPWT
• San Antonio, University Hospital, first on-site clinical evaluation testing facility location to show NPWT clinical outcomes.
• Brooke Army Medical Center – 2019, First Military Hospital to evaluate Medela NPWT in the operating room.
• 2019 – Brooke Army Medical Center first Military Medical Center to stock disposable NPWT
• Trailblazer Award – 2019 For MEDCOM competitive bid consideration for NPWT USA

MedTech DME Distributor | AJG Consulting | Texas, USA                                                                                                                    April 2010 – Dec 2018 

Built a DME/MedTech company based on an established consultative network that strategically secured sole-source contracts for various DME start-up companies. A forged robust supplier relationship yields exclusive competitive advantage, ensuring product success, sustainable growth and market differentiation. A reputation built on perseverance, determination and the pursuit of overcoming and outmaneuvering competition, empowered a high-performing sales team providing exceptional service to patients, physicians, clinical staff, government facilities and private healthcare hospitals.

• 2013-2016 | Tenex Health | Exclusive Texas distributor.  Grew sales outperforming North America as #1 distributor, 
• 2016-2018 | Cartiva | Texas contract. Grew sales leading to Wright Medical $435 cash acquisition
• 2011-2018 | Orthofix | External Fixation and Bone Stimulation #3 in US for sales growth exceeded $2.8 million  
• 2015-2018 | Dermaclose | Product Launch, grew sales leading as #2 in US. Baxter purchased in 2018
• 2013-2014 | Pivot | Grew sales leading distribution for US. Stryker acquired in 2014 for $172M
• 2012-2016 | RTI Biologics -BAMC Prime vendor exclusivity. 230% growth 2012 $1.8M through 2016

Education Associate of Science (A.S.), Nursing | San Antonio Community College   2008-2010

Bachelor of Science in Healthcare Administration | DeVry University, San Antonio, Texas                                                                                   2013-2015

Certifications/Contract Vehicles/SDOs

Phlebotomist |Advanced C.N.A | Java/Python Programming Basics AL/ML | Challenger Sales | Miller Heiman | Shipley | IBM Storage | GSA|SAM|DevSecOps|