Alicia Bruce

A Data-driven operations and finance leader with proven ability to synthesize complex problems into actionable strategies, lead end-to-end strategic initiatives, and drive measurable business growth in fast-paced environments.
 

Denver Center for the Performing Arts

Denver, CO

September 2010 – present 

The Denver Center for the Performing Arts (DCPA) is a premier cultural institution operating in multiple venues with a Broadway business unit selling over 500,000 tickets annually  

General Manager, Business Operations and Finance April 2015 – present 

Oversaw strategy, business operations, finance, marketing, sales operations, and programming for a $65M unit with 400+ annual programs. Led FP&A, pricing, revenue and sales strategy, and contract negotiations. Lead a team of 3 direct reports, 3 dotted line reports, and an occasional workforce of 50+ contract employees. Drove cross-functional alignment to boost operational and financial performance from planning through execution. 

Improved forecast accuracy by 62%, reducing budget-to-actual variance from 13% to 5%, through the development of predictive revenue models and dynamic scenario planning that enabled more strategic financial decision-making.  

Increased incremental revenue from $500k to $3.1M annually over three years by building and operationalizing a dynamic pricing strategy, automating manual processes (reducing workflow by 80%), and integrating a real-time pricing system with the organization’s CRM.   

Delivered high-impact, high-visibility programs requiring complex problem solving, activating 20+ local vendors and engaging cross-functional internal teams, expanding organizational reach into new markets.  

Increased departmental capacity and team stability by developing a business case to expand the team by two FTEs, restructuring workflows, and formalizing SOPs - reducing team burnout and enabling leadership to focus more on strategic planning.  

Achieved 10% cost savings ($400k annually on a single contract) by negotiating complex vendor and production contracts, including 40-50 individual vendors and deal terms improving organizational profitability. 

Business Manager, Operations and Finance   August 2012 – April 2015 

Oversaw financial and production operations and vendor management for Broadway productions, ensuring accurate settlements, streamlined reporting, and alignment with organizational goals.  

Partnered with touring management to execute 25+ individual show settlements and production-level P&L reports for executive leadership.  

Executed payroll and benefits for up to 50 event-based employees weekly, including employees covered by collective bargaining agreements.  

Managed ongoing performance management across vendor groups, making sure performance aligned with contractual expectations. 

Operations Associate September 2010 - August 2012  

Coordinated production logistics, vendor communications, administrative functions and financial system processes supporting successful delivery of theatrical events. 

University of Denver

Denver, CO

June 2008 - September 2010 

The Daniels College of Business at the University of Denver is a nationally ranked business school known for its ethics-driven, experiential learning with approximately 900 graduate students and 1,300 undergraduate students  

College Events Coordinator, Daniels College of Business  

Coordinated over 100 annual events for the Daniels College of Business, managing end-to-end logistics, budget reconciliation, and volunteer coordination. Provided administrative support to senior leadership and streamlined internal processes to enhance operational efficiency and event visibility. 

Managed logistics and budgets for 100+ events annually, consistently delivering on time and on-budget. 

Implemented a centralized event calendar and improved AP/AR workflows, reducing scheduling conflicts and vendor invoice payment time. 

MS, Management  
University of Denver, Daniels College of Business 

 
BA, Communication, Minor Finance  

Fort Hays State University