Alexa Steele

Alexa Steele Blog

“Travel is fatal to prejudice, ... Honolulu - Hawaii View profile

This Ecuadorian Motorbike Tour Company Knows The Secrets To Success

In February 2020, Ecuador Freedom Bike Rental had been growing steadily for 11 years and was on the cusp of expanding into Peru. They were popular with international adventure seekers and bike enthusiasts alike. · The key to their success had always been a commitment to going abo ...

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Turning Scarcity Into Opportunity: A Case Study

When something is scarce people tend to want it even more. They call this the “scarcity principle,” or more colloquially “FOMO” (the fear of missing out). This behavior is well documented in both economics and social psychology. And because we humans just can’t help ourselves, wh ...

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How To Leverage Pent Up Travel Demand?

Throughout the COVID-19 pandemic, people have touted the idea of ‘pent up demand’ in the travel industry. “Folks are sick of being stuck at home and as soon as travel restrictions are lifted they’ll rush out and book travel,” or so the theory goes. · But according to Sandra Thoma ...

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SEO Strategy For Travel Websites

There are any number of tactics you can use to drive traffic to your travel website: online ads, social media, and PR just to name a few. But perhaps the most misunderstood among them is SEO (search engine optimization). · There’s a lot of hype around SEO. Some of it earned. Some ...

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10 Easy Ways To Create Travel Content

Content creation is the beating heart of travel marketing. If you can read it, watch it, like it, tweet it, pin it, share it, or ‘gram it, then it’s an asset you can use to build your brand and entice customers to your door. · Unfortunately, the endless demand for fresh, new cont ...

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The Black Travel Alliance Calls On The Industry To Do Better

In March of 2020, as COVID-19 was sending shock waves through the travel industry, a group of Black content creators—travel journalists, bloggers, photographers, vloggers, etc.—gathered online to support each other through the ordeal. · Then in May, yet another crisis erupted. Ge ...

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What Travel Means To A Black Woman

Charlotte Van Horn never dreamed of being a world traveler. Quite the contrary. Years ago, when her husband expressed an interest in returning to his home country of Panama once he retired, her initial thought was, “Well, I guess that’ll be about the time we break up because I am ...

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One DMC’s Remarkable COVID-19 Survival Story

When I first met Christopher De Pew it was November of 2020. COVID-19’s third wave was just beginning to swell and many tourism proprietors had gone months with no income as the pandemic raged. But as founder and president of ITA Global, De Pew had a very different story to tell. ...

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5 Ways To Monetize Your Travel Website

If the COVID-19 pandemic has taught the travel industry anything, it’s the value of having alternative revenue streams. Because when catastrophe strikes—and you physically can’t take bookings—a secondary source of revenue can help you stay afloat until the world rights itself. · ...

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How To Promote Your Travel Website

A travel website is no field of dreams—just because you build it, doesn’t mean anyone’s going to come and see it. No, if you want your travel site to be successful, you’re going to have to work for it, which means consistent and strategic self-promotion. · How and where you promo ...

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What Should A Travel Website Include?

There’s no one-size-fits-all answer for what your travel website should include. Because it should be as unique as your business. (Which is a good reason to avoid template-based, cookie-cutter, do-it-yourself website builders.) · When thinking about what to include on your travel ...

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9 Ideas For Marketing Your Travel Business Offline

While travelers are perfectly comfortable booking their holidays online (including on their mobile devices), that doesn’t mean the Internet is the only way to reach new customers. · Travel planning is a complex and serpentine process, with people gathering inspiration and ideas f ...

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How To Make Your Travel Content More Engaging

Social media can be a lonely place. You scroll through your feed and everyone seems to be commenting, sharing, and having a spirited time. Then, you put your own post out there and...crickets. · Don’t worry, it’s not just you. The vast majority of content on social media gets lit ...

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SEO Tips For Your Travel Website

A website with no visitors is about as useful to you as a car with no engine - it’s not getting you where you want to go. Traffic to your website can come from many sources, but the holy grail among them is SEO. · SEO (search engine optimization) holds the promise of low-cost, ta ...

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What You Need To Know About Influencer Marketing For Hotels

If your doors have been open for any length of time since, oh, 2010, then most likely your hotel has been approached by so-called ‘influencers’ looking for a complimentary stay. At first, these may seem like a bunch of over-privileged kids looking for a free ride. But, in truth, ...

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Why We Need More Diversity In Travel

“Travel in the United States hasn’t always been as liberating an experience for its Black citizens as it has for its white citizens.” · Angela Gathings, Travel AgentWe like to think of travel as an escape. As something that takes us away from the troubles of everyday life and ope ...

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Making Travel Accessible For The Visually Impaired

Sightseeing. The word is synonymous with tourism. It conjures images of people with cameras oohing and aahing at sites of historical, cultural, or natural significance. · But what if you can’t actually see the sights? Is travel still worthwhile? Can the blind enjoy touring like t ...

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A Creative New Way For Tour Operators To Earn Revenue

Quick question: How many apps do you have on your phone? Now, how many of them are games? Be honest. · Mobile gaming is a huge business. Phone games are fun, portable, and addictive. They tap into some of our most primitive psychology to keep us coming back for more. · In fact, g ...

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What You Need To Know About DIY Website Builders For Travel Brands

These days, you needn’t know a single line of code, or even have graphic design skills, to build your own travel website. Just sign up for any number do-it-yourself (DIY) website builders (like Wix, Weebly, or Squarespace) and you can drag and drop your way to a nice-looking site ...

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How The South Australian Tourism Commission Is Coping With COVID-19

With the wide open spaces, incredible beaches, and some of the best wine regions on the planet, South Australia has plenty to offer the earnest traveler. And it’s Brent Hill’s job to let them know it. · Hill is the Director of Marketing for the South Australian Tourism Commission ...

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