Alexa Hughes

Developing and procuring products for the consumer market is how I can express my analytical and creative personality. Through my knowledge of visual systems and applications, and critical research to analyze the ever-changing markets, I have found that impact lies between the middle ground of the two. Design allows me to connect to the consumer by appealing to their senses and delivering a poignant experience, differentiating the product from many others like it on the market. Through exploration and the evaluation of merchandising research, I am able to create an effective, buzz-worthy product for the growing beauty industry.

SENIOR CLOSING COORDINATOR 2017-CURRENT
K.G. HUGHES & ASSOCIATES
• TEAM LEAD FOR PROVIDING UPDATES REGARDING CLOSING TRANSACTIONS, ANSWERING QUESTIONS AND CONCERNS FOR SELLERS, BUYERS, AGENTS, LENDERS AND ATTORNEYS
• NAVIGATE PROBLEM MATTERS ON TITLE CLEARANCES AND FINDING SOLUTIONS
• LEAD CORRESPONDANCE FOR CREDITORS, STATE ATTORNEYS ON LIEN PAYOFFS
• RESEARCH, ANALYZE RECORDING DATA FOR CLOSING ATTORNEYS
GRAPHIC DESIGN + PRODUCT MARKETING INTERN 2019

DAYO WOMEN
• CREATED SOCIAL STRATEGIES FOR INSTAGRAM AND FACEBOOK TO GENERATE TRAFFIC FOR LAUNCHES OF NEW PRODUCTS
• DESIGNED BRAND LOGOS FOR SPECIFIC VISUAL FUNCTIONS: PACKAGING, WORDMARKS, SYMBOLS, BRANDED CONTENT
• CREATED PACKAGING DESIGN FOR SHIP-TO -CONSUMER PRODUCTS
• DESIGNED LAYOUT FORMATION AND COORDINATION FOR INSTAGRAM TO CREATE COHESION AMONG THE BRAND’S VISUAL APPLICATIONS
• CREATIVE DIRECTED FOR WINTER AND SPRING CAMPAIGNS-CREATED THE STORYLINE FOR PHOTOSHOOTS, DESIGNED THE SET FOR PHOTOSHOOTS, STYLED FOR MODELS’ WARDROBE, DESIGNED THE LAYOUTS FOR FULL PAGE SPREADS AND SUBSCRIPTION EMAILS
• SERVED AS TALENT ACQUISTION FOR P.R. EVENTS-PROCURRED MUSIC TALENT, CATERING, CELEBRITY GUEST SPEAKERS

PROJECT EXPERIENCE
BRANDED DESIGN- FRAGRANCE
• CONSTRUCTED CUSTOM FRAGRANCES BASED ON TOPICS THAT INSPIRED THE SENSES
• DESIGNED A DIGITAL MARKETING DECK FOR PRODUCT LAUNCH
• COPYWROTE FOR PRODUCT LAUNCH AND FRAGRANCE DESCRIPTION
BRANDED DESIGN-SKINCARE
• CONSTRUCTED A SKINCARE FACIAL WASH DERIVED FROM NATURAL AND ORGANIC INGREDIENTS
• DESIGNED A DIGITAL MARKETING DECK FOR SKINCARE PRODUCT LAUNCH
• CREATED PRODUCT DESIGN FOR PACKAGING AND CAMPAIGN MARKETING ROLLOUT

B.F.A. THE BUSINESS OF BEAUTY & FRAGRANCE

SAVANNAH COLLEGE OF ART AND DESIGN

EXPECTED GRADUATION DATE: JUNE 2024

B.F.A MARKETING

GEORGIA STATE UNIVERSITY

2017-2018                                          TRANSFER