SUMMARY OF QUALIFICATIONS
Extensive experience in Account Management, Creative Services, Promotional Planning/Execution, Special Event Planning/Implementation, Print, Radio and TV production. Provided assistance in Concept Developing, Copy Writing, Copy Proofing, Translations and Voice Overs.

Experience

  • Project Manager

    at Inspire

    January 2015 - at Present

    Texas

    Oversee workload for all accounts at Inspire. Current: Visionworks, Fiora, Dallas Water Utilities, American Heart Association. Previous Accounts: Sprint, Boost Mobile and Avocados From Mexico.

  • Account Supervisor/Production Specialist

    at Dieste

    November 2005 - September 2014

    Texas

    Account Management at the Promotions Department. Responsible for POS production and Creative for Heineken USA Mexican Brands: Tecate, Tecate Light, Bohemia, Carta Blanca, Sol and Indio. Dutch Brands: Heineken and Heineken Premium Light. Handled multiple accounts (Western Union, Nationwide, AT&T, Hershey’s) at promotions and event execution level. Responsible for Wrangler jeans, managing four major projects during the year, planning and implementing special events and promotions at retail level. Daily contact with Client and with all agency departments ensuring work is coordinated, delivered on time and consistent with objectives. Responsible of coordinating translations and proofing for Pizza Hut having daily contact with 5 different companies including Client with an average of more than 100 translations per year and 40 proofings. Participated in the 2006 branding campaign for Chiquita Banana.

  • Marketing Account Executive

    at Al Dia Newspaper

    August 2005 - November 2005

    Texas

    Temporary employee position responsible of managing all elements needed for participating in events, some of which were operated over multiple days; Signature Events and Sports Sponsorships. Participated in bilingual programs, research, classified verticals, topical radio and promo inventory.

  • Directora de Cuentas

    at Ferrer USA

    June 2004 - June 2005

    California

    Responsible for the first time implementation of a direct response campaign for 24 Hour Fitness in the Hispanic market. Lead efforts of call center in charge of receiving calls from potential leads and measuring response through cost per call. Supervised development of campaigns for California Commerce Bank and its partners Orlandi Valuta and Western Union.

  • Directora de Cuentas

    at Legion Advertising LLC

    June 2001 - June 2004

    Texas

    Lead development of mass media campaigns, promotions, new product launch and special events for Bimbo Bakeries USA. Managed the development and execution of promotional campaigns and grass root efforts for Miller Brewing Company. Supervised the development of communication efforts for Hispanic market for The Dallas Mavericks through printed materials and electronic media. Supervised the development of campaigns and special programs for Cinema Latino, Beneffit, UICI, Community Credit Union and Frutier.

  • Directora de Cuentas

    at McCann-Erickson México

    January 1994 - June 2001

    Distrito Federal

    Started as Account Executive managing day-to-day needs for the Coca-Cola Company, Afore Previnter, White Hall- Robins, London International and Esso Motor Oils. Promoted to Account Supervisor for Special Events and Sports for Coca-Cola. Promoted to General Manager for Promotions and Special Events for different beer brands for Cervecería Cuauhtémoc-Moctezuma. Account Director responsible for coordinating musical contest in the North-east of Mexico for 3 consecutive years. Lead the development of the first soccer tournament organized by Cerveza Sol in Mexico’s Central Region. Responsible for PR and mass media communication developed for different beer brand promotions.

  • Regional Account Executive for Latin America

    at J. Walter Thompson

    June 1993 - December 1994

    Distrito Federal

    In charge of gathering all information pertinent to the Latin American Region for Kellogg’s and Kraft and responsible of putting together Fact Book.

  • Asistente de Cuentas

    at Publicidad Augusto Elias

    June 1992 - June 1993

    Distrito Federal

    Responsible for coordinating program fulfillment for Banamex. Involved in the day-to-day of the Account Management Department including TV and radio production for Comercial Mexicana, McCormick and BDF.

Education

  • Licenciado en Ciencias de la Comunicación

    at Universidad Anáhuac/ México D.F.

    1987 - 1992 (5 years) Distrito Federal

Services offered

  • Experiencia en Publicidad

    22 años de atención al Cliente para empresas multinacionales tanto en inglés como en español.

  • Coordinación y activación de eventos

    Más de 20 años de coordinación e implementación de eventos para Clientes para dar a conocer sus productos o servicios.

  • Desarrollo de materiales punto de venta

    Capacidad para recomendar y desarrollar la impresión de materiales punto de venta, desde la idea original hasta la entrega final.

  • Análisis e implementación de procesos

    Análisis de estructura de la organización, detección de problemas e implementación de procesos.

  • Traducciones inglés- español y corrección de estilo

    Traducción de documentos del inglés al español y corrección de estilo.

Languages

  • English Negotiation

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