SUMMARY OF QUALIFICATIONS
Extensive experience in Account Management, Creative Services, Promotional Planning/Execution, Special Event Planning/Implementation, Print, Radio and TV production. Provided assistance in Concept Developing, Copy Writing, Copy Proofing, Translations and Voice Overs.
January 2015 - at Present
Oversee workload for all accounts at Inspire. Current: Visionworks, Fiora, Dallas Water Utilities, American Heart Association. Previous Accounts: Sprint, Boost Mobile and Avocados From Mexico.
Account Supervisor/Production Specialist
November 2005 - September 2014
Account Management at the Promotions Department. Responsible for POS production and Creative for Heineken USA Mexican Brands: Tecate, Tecate Light, Bohemia, Carta Blanca, Sol and Indio. Dutch Brands: Heineken and Heineken Premium Light. Handled multiple accounts (Western Union, Nationwide, AT&T, Hershey’s) at promotions and event execution level. Responsible for Wrangler jeans, managing four major projects during the year, planning and implementing special events and promotions at retail level. Daily contact with Client and with all agency departments ensuring work is coordinated, delivered on time and consistent with objectives. Responsible of coordinating translations and proofing for Pizza Hut having daily contact with 5 different companies including Client with an average of more than 100 translations per year and 40 proofings. Participated in the 2006 branding campaign for Chiquita Banana.
Marketing Account Executive
August 2005 - November 2005
Temporary employee position responsible of managing all elements needed for participating in events, some of which were operated over multiple days; Signature Events and Sports Sponsorships. Participated in bilingual programs, research, classified verticals, topical radio and promo inventory.
Directora de Cuentas
at Ferrer USA
June 2004 - June 2005
Responsible for the first time implementation of a direct response campaign for 24 Hour Fitness in the Hispanic market. Lead efforts of call center in charge of receiving calls from potential leads and measuring response through cost per call. Supervised development of campaigns for California Commerce Bank and its partners Orlandi Valuta and Western Union.
Directora de Cuentas
June 2001 - June 2004
Lead development of mass media campaigns, promotions, new product launch and special events for Bimbo Bakeries USA. Managed the development and execution of promotional campaigns and grass root efforts for Miller Brewing Company. Supervised the development of communication efforts for Hispanic market for The Dallas Mavericks through printed materials and electronic media. Supervised the development of campaigns and special programs for Cinema Latino, Beneffit, UICI, Community Credit Union and Frutier.
Directora de Cuentas
January 1994 - June 2001
Started as Account Executive managing day-to-day needs for the Coca-Cola Company, Afore Previnter, White Hall- Robins, London International and Esso Motor Oils. Promoted to Account Supervisor for Special Events and Sports for Coca-Cola. Promoted to General Manager for Promotions and Special Events for different beer brands for Cervecería Cuauhtémoc-Moctezuma. Account Director responsible for coordinating musical contest in the North-east of Mexico for 3 consecutive years. Lead the development of the first soccer tournament organized by Cerveza Sol in Mexico’s Central Region. Responsible for PR and mass media communication developed for different beer brand promotions.
Regional Account Executive for Latin America
June 1993 - December 1994
In charge of gathering all information pertinent to the Latin American Region for Kellogg’s and Kraft and responsible of putting together Fact Book.
Asistente de Cuentas
June 1992 - June 1993
Responsible for coordinating program fulfillment for Banamex. Involved in the day-to-day of the Account Management Department including TV and radio production for Comercial Mexicana, McCormick and BDF.
Licenciado en Ciencias de la Comunicación
at Universidad Anáhuac/ México D.F.
1987 - 1992 (5 years) Distrito Federal
Experiencia en Publicidad
22 años de atención al Cliente para empresas multinacionales tanto en inglés como en español.
Coordinación y activación de eventos
Más de 20 años de coordinación e implementación de eventos para Clientes para dar a conocer sus productos o servicios.
Desarrollo de materiales punto de venta
Capacidad para recomendar y desarrollar la impresión de materiales punto de venta, desde la idea original hasta la entrega final.
Análisis e implementación de procesos
Análisis de estructura de la organización, detección de problemas e implementación de procesos.
Traducciones inglés- español y corrección de estilo
Traducción de documentos del inglés al español y corrección de estilo.
Knowledge and keywords