Aaron Edwards

Dynamic digital marketing professional with over 13 years of experience specializing in data-driven demand generation, digital marketing strategies, and data analytics. Proven success in driving customer acquisition, optimizing multi-channel campaigns, and managing high-performing teams to exceed organizational goals. Adept at aligning marketing efforts with business objectives to achieve measurable growth and ROI. 

With over 13 years of experience in marketing, I specialize in driving data-driven demand generation, creating multi-channel strategies, and optimizing campaign performance to exceed organizational goals. My expertise spans managing high-performing teams, integrating advanced digital marketing tools, and delivering measurable growth and ROI. I have successfully scaled marketing efforts for B2B and B2C organizations, leading initiatives that significantly increased customer acquisition, engagement, and revenue. My leadership has been instrumental in achieving outcomes such as doubling qualified leads, increasing ecommerce sales by over 600%, and driving a 15% growth across 15 national clients.

I hold a Bachelor of Arts from UNC Asheville, where I conducted and presented original research on organizational involvement and social trust. Additionally, I have earned advanced certifications in Google Analytics, Google Ads (Search, Creative, and AI-Powered Performance Ads), equipping me with the technical skills to leverage data and optimize campaigns effectively. These credentials, combined with extensive practical experience, make me adept at interpreting complex data and presenting actionable insights to both technical and non-technical audiences.