Product Marketing Manager - Mobile, United States - Quadient
Description
Position Location:
Remote (located in eastern time zone)
In 2019, Parcel Pending was acquired by Quadient (formerly Neopost), the global leader in parcel, mailing, customer experience, and business process automation solutions.
With the strength of our combined power, reach, and offerings, Parcel Pending by Quadient provides state-of-the-art solutions and world-class customer service to solve the last-mile delivery challenge.
Position Summary:
As a world class product marketing leader, you will play a critical role in building sound business cases for innovation that drive revenue for our multifamily, higher education, and commercial verticals that carry out the objectives for parcel locker solutions.
This role requires a strong leader who will partner with cross-functional teams to help take the solution to the next level.
The product marketing manager has demonstrated success in planning, preparing, and executing effective go-to-market (GTM) strategies for new product launches and release schedules.
Key activities include strategic planning and creating compelling content:messaging and positioning platforms, product content and sales enablement material to arm our sales and marketing teams with the tools they need to win across a global landscape.
Major Position Responsibilities:
Build business cases with an emphasis on market research to uncover needs, identify trends, market size, and revenue opportunity
Plan and deliver innovative GTM strategies that carry out the objectives of the CSO
Oversee and coordinate cross-functionally to ensure execution of all GTM elements are aligned with marketing and communication activities for timely execution and to meet business objectives
Architect strong messaging and positioning platforms highlighting our key differentiators and ensure accuracy, consistency, and continuity across all content
Define and articulate product positioning and messaging platforms by industry
Distill complex technical information into compelling content aimed at target audiences
Create accurate, compelling, and timely collaterals, sales enablement, and training material providing the tools and talking points needed to communicate effectively
Develop accurate product content and sales enablement material including: data sheets, playbooks, battlecards, blogs, case studies, etc. well-timed to impact our internal and external stakeholders in meaningful ways
Partner with global cross-functional teams including: product management, marketing, and sales teams
Be the expert on our buyer personas understanding what drives their decisions, how to reach them, and gather deep customer insights to strengthen ROI
Analyze the competitive environment and operationalize competitive intel for sales optimization
Lead Customer Advisory boards for Multifamily and Higher Education
Additional Qualifications:
Bachelor's degree in marketing or related area
8-10 years experience in high-tech software product marketing (or related experience) with emphasis on building business cases and go-to-market (GTM) strategies
Must be proactive, self-motivated, and able to handle competing priorities while managing multiple projects
Demonstrate excellent teamwork, communication, and storytelling skills
Persuasive writing skills (writing samples required)
Strong project management skills, well organized, and pays attention to detail
Must have unrestricted work authorization for US/Canada
Remote (located in eastern time zone)
Experience in multifamily real estate a plus
SaaS experience preferred
Some travel may be required
In lieu of Bachelor's degree minimum 10 years experience in product marketing or related role
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