- Manage the email and SMS calendar autonomously
- Collaborate with internal teams to execute and scale email campaigns
- Own promotional and content marketing email calendar
- Execute B2B, B2B2C & DTC email production
- Develop demand-gen and promotional email campaigns
- Conduct A/B testing on email templates and subject lines
- Handle audience segmentation and list growth
- Participate in QA processes for email campaigns
- Problem-solve technical issues related to email campaigns
- Monitor and report on email marketing campaign performance
- Provide regular reporting on email metrics and funnel performance
- Bachelor's degree
- 3-5 years of hands-on email production experience
- Experience with Klayvio and project management tools required
- Knowledge of coding emails for responsive design
- Familiarity with audience segmentation and personalization
- Ability to build complex email nurture journeys
- Experience in tracking and reporting key performance indicators
- Proficiency in Microsoft applications
- Strong communication, organizational, and analytical skills
- Ability to work independently and collaboratively
- Strong project management capabilities
- Stay updated on industry standards and email best practices
- Hands-on and proactive approach towards tasks
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Manager, E-Mail Marketing - Miami, United States - Balfour & Company
![Balfour & Company](https://contents.bebee.com/public/img/noimg-businessx400.jpg)
2 weeks ago
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Description
Job Title: Email Marketing Specialist
Company: Balfour & Co
Position Summary:
This role is responsible for overseeing the day-to-day operations of email marketing programs. Focus areas include driving demand through various promotional strategies and personalized emails for increased customer acquisition and retention.
Essential Position Functions:
Education/Experience: