Marketing Manager - Glenside, United States - Arcadia University

Description

Job Description

Job Description: The College of Global Studies at Arcadia University is seeking a talented Project Manager and Marketer to join our Marketing and Lead Generation team in the role of Marketing Manager. This pivotal position requires a versatile individual capable of collaborating with the Director of Marketing & Lead Generation as well as across teams and departments to enhance awareness of Arcadia Abroad and generate interest in our programs. As a key member of the marketing team, the Marketing Manager will play a vital role in shaping both internal and external communications strategies and storytelling initiatives.

Location: Remote- based in United States

Responsibilities:

Marketing, Communication and Initiative Management (50%)

• Develop and execute impactful communication plans and materials to drive enrollment goals while maintaining brand consistency and awareness.
  
• Oversee project management for various marketing projects, ensuring timely completion within budget while keeping stakeholders informed of progress.
  
• Collaborate with designer to outline publication paths and manage marketing material development.
  Organize and manage marketing and communication assets across the organization.
  
• Coordinate integrated communication vehicles such as print, advertising, email, digital resources, and multimedia targeting various student audiences and homeschool staff.
  
• Support promotional efforts for on-campus activities, alumni events, webinars, scholarships, and more.
  
• Manage alumni communications, including the Alumni Ambassador Program.
  
• Utilize data and analytics to evaluate campaign effectiveness, provide reports to leadership, and recommend improvements.
  
• Ensure consistency of in-country communications and materials with Arcadia Abroad's brand.
  
• Work with leadership to manage the marketing budget.
  
• Identify and evaluate opportunities for campaign growth and improvement.
  
• Manage assignments given by Director of Marketing & Lead Generation
  
  Website and Digital Content Management (25%):
  
  
• Maintain, edit, and support Arcadia Abroad's website using a content management system.
  
• Make independent decisions on website content, navigation, design, and performance to enhance user experience and support promotional campaigns.
  
• Monitor and interpret SEO features and online behavior using tools like Google Analytics.
  
• Collaborate with domestic and overseas teams to optimize marketing communication and structural efficiency on the website.
  
• Stay updated on innovations and competitor activity to keep the website relevant and engaging.
  
• Assist various business units with web projects, online marketing campaigns, and refining existing online content.
  
  Third-Party Platform Content Management (15%)
  
• Maintain a calendar of regular updates on third-party platforms to ensure students have access to up-to-date information.
  
• Organize and collaborate with other members of the Marketing and Lead Generation team to update Arcadia Abroad programs.
  
  Analytics Reporting (10%)
  
• Monitor and interpret marketing campaign statistics, including email open rates, click-through rates, etc.
  
• Provide regular reports on website data to global staff and supervisors.
  
• Collaborate with the Planning & Organizational Effectiveness division to collate and present data to inform strategic decisions.

Qualifications:

Minimum Qualifications:

• Bachelor's degree required, preferably in related field such as marketing
  
• 2 years professional experience.
  
• 1 year of experience using a CMS system in a professional setting.
  
• Intermediate understanding of HTML.
  
• Experience in building, tracking, and analyzing email marketing campaigns.
  
• Familiarity with Google Analytics and other online behavior tracking tools.
  
• Strong proofreading and communication skills
  
• Experience working effectively with staff from diverse backgrounds.
  
• Proficiency in Adobe Creative Suite.
  
• Experience in building and tracking marketing campaigns.
  
• Preferred experience with Salesforce and Pardot.
  
• Ability to travel overnight and on weekends.
  
• Willingness to occasionally work outside of traditional office hours
  
  Other Requirements: (e.g., certificates, license required)
  
  
• Experience with Responsive Design is advantageous.
  
• Creative or design abilities are a plus.
  
• Versatile, results-oriented team player.

Application Instructions:

• Applications must be submitted online through Arcadia's Human Resources portal to receive full consideration. Please do not email application materials to the hiring manager. Due to the volume of applications received, communication will generally be limited to candidates selected for additional consideration.
• Application review will begin immediately. Posting will be removed from the website once we've established a sufficient talent pool for consideration.

Arcadia University is a top-ranked private University in Greater Philadelphia that provides a values-based educational experience by placing students at the center. The Institute of International Education has ranked Arcadia first nationally in study abroad for 10 of the last 13 years, and the Princeton Review has ranked Arcadia among the "Best in the Northeast" for eight consecutive years. The University's Physical Therapy and Physician Assistant programs are nationally ranked in their respective categories by U.S. News & World Report, which cites Arcadia for being among the top study abroad programs and among the "most innovative," and "best value" colleges. Arcadia promises a distinctively global, integrative, and personal learning experience that prepares students to contribute and lead in a diverse and dynamic world. Through its community of practice and commitment to Justice, Equity, Diversity, and Inclusion (JEDI) and to combating anti-Black Racism, Arcadia has made facilitating a safe and welcoming environment a priority. Learn more about our vibrant community at

Our belief and experience is that there is strength in diversity and we are committed to building a welcoming and inclusive environment for students and employees alike. We are a community built on varied experiences and perspectives that benefits from open-minded discussion and cultural humility. Guided by our University's values, we are committed to justice, equity, diversity and inclusion, and we are working towards dismantling anti-Black racism/white supremacy and other forms of interpersonal and systemic discrimination and oppression.

We welcome candidates who can contribute to the diversity and excellence of our community. The successful candidate will demonstrate examples of ways they will incorporate our values. in their work.

At Arcadia University, our JEDI principles (Justice, Equity, Diversity, and Inclusion) are the foundation of our highly regarded, values-based learning community, which reflects the world in which we want to live. As such, Arcadia actively seeks and welcomes candidates of diverse backgrounds and abilities. Arcadia prohibits discrimination against individuals on the basis of ethnicity, national origin, ancestry, race, color, religion, creed, sex, gender, marital status, affectional or sexual orientation, age, gender identity, military or military veteran status, disability, family medical or genetic information, or any other legally protected characteristic. All offers of employment are conditional based on the successful completion of a background check. Employment may not begin until the University accepts the results of the background check.