Product marketing manager - Shakopee, United States - Entrust Datacard

Description

Full job description

Career Growth, Flexibility and Collaboration

Entrust is dedicated to keeping the world moving safely by enabling trusted identities, payments, and data protection around the globe.

Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact

The Company:

Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world.

Entrust's technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers.

We Believe:
Securing identities is most effective when we value all identities.

We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard.

From unconscious bias training for managers to global affinity groups that create connections both within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another.

And, of course, to be themselves.


Position Overview:

Entrust seeks an experienced Product Marketing Manager to join the Payments & Identity Solutions Marketing team, reporting to the Director, Solutions Marketing, Payments & Identity.

In this role, you will collaborate with product management, sales, channel partners, and alliances to develop and execute on the go-to-market strategy for finance and government verticals.

You will specialize in the underlying technology and market trends, creating compelling value propositions and partner with the integrated marketing team to run successful 360-degree marketing campaigns.

You will participate in product development and go-to-market by researching on customer needs, market trends, and competition.

The ideal candidate will thrive in a dynamic environment, assume ownership of their role and drive market success for their portfolio.

Translate market insights to actionable inputs:

Analyze industry trends, competitive landscape, and market dynamics to identify opportunities and challenges.

Conduct market research through VoC (Voice of Customer) and surveys to understand customer needs, preferences, and pain points

Develop compelling messaging, value propositions, and product positioning that resonate with target audiences.

Develop marketing and sales enablement content:

Develop thought-leadership content like blogs, white papers, customer success stories and joint marketing collateral with internal and external partners

Develop solutions marketing and sales enablement materials including: brochures, web pages, videos, demos, presentations, FAQs, competitive battlecards

Collaborating with subject matter experts, sales teams, and creative professionals to develop training materials for sales and channel partners

Campaign planning and execution

Develop the go-to-market strategy and annual marketing plan for your portfolio by partnering with the Integrated Marketing team

Plan and execute 360-degree marketing campaigns together with integrated marketing

Support events, webinars, and campaign development to drive demand generation for your portfolio

Drive cross-portfolio marketing activities as required

Basic Qualifications

5+ years of product management and/or product or solution marketing / market research / Technical marketing experience in B2B software or hardware Fintech or GovTech

Demonstrated experience of leading cross-functional teams

Ability to understand complex technological products and write compelling marketing copy

Ability to thrive in complex, fast-paced B2B marketing environment

Must possess effective communication, teamwork and leadership skills

Preferred Qualifications:
Background in payment cards industry, and/or secure identity documents

Bachelor's degree in Engineering / Advanced Math / Statistics / DataScience


MBA
Pragmatic Marketing or Forrester certification(s)

Travel Required

30% domestic and international (if remote, and 10-20% if onsite)

For US roles, or where applicable:

Entrust is an EEO/AA/Disabled/Veterans Employer

For Canadian roles, or where applicable:

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas.

We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.

If you require an accommodation, contact

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Recruiter:
Richa Srivastava

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