- Partner with iovera and ZILRETTA franchise leads to understand business goals and translate them into effective digital marketing strategies and programs
- Manage and optimize campaigns across digital platforms (i.e., iovera and ZILRETTA websites, search, email, third party media, HCP custom media, print media and display) reflective of the brands strategic priorities.
- Utilize data-driven insights to inform customer segmentation, personalization, and lifecycle marketing to expand programs that support HCP audiences
- Own media plan and budgeting based on customer audience preferences
- Help define digital KPIs and measurement plan
- Support strategy of HCP and Patient CRM customer journeys and next best action plan activation
- Hands-on management of end-to-end digital campaigns, from conceptualization to execution and analysis
- Coordinate with internal and external stakeholders to ensure timely program and campaign delivery and optimizations
- Maintain ownership of the quality and consistency of plans, web standards, content and structure for respective brands
- Provide actionable insights and recommendations to optimize campaign performance and achieve business goals
- Develop and refine key executive presentations and reports, as required.
- Minimum 5 years' experience in brand marketing or digital/social media platforms in a business development or pharmaceutical/biotech/medical devices environment.
- Bachelor's degree in Life Science, Marketing or closely related field from accredited college or university
- Proven track record of developing and executing successful digital marketing strategies.
- Strong understanding of digital marketing trends and best practices.
- Excellent communication and interpersonal skills.
- Ability to collaborate effectively with cross-functional teams.
- Experience with CRM systems and digital analytics tools.
- Strong analytical skills and attention to detail.
- Ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite.
- Ability to travel up to 30%
- Medical, Prescription, Dental, Vision Coverage
- Flexible Spending Account & Health Savings Account with Company match
- Employee Assistance Program
- Mental Health Resources
- Disability Coverage
- Life insurance
- Critical Illness and Accident Insurance
- Legal and Identity Theft Protection
- Pet Insurance
- Fertility and Maternity Assistance
- 401(k) with company match
- Flexible Time Off (FTO) and 11 paid holidays
- Paid Parental Leave
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Sr. Manager, iovera and ZILRETTA Digital Marketer - Parsippany, United States - Pacira BioSciences, Inc.
Description
About Pacira
Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.
Why work with us?
Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let's pursue excellence together.
Summary:
Senior Manager, iovera and ZILRETTA Digital Marketer, will partner with franchise leads to translate business plans into digital marketing strategies, own media strategies and digital segmentation efforts, support the strategy of CRM customer journeys, and execute digital tactics with input from the brand lead. This role requires a strategic thinker with a strong understanding of digital marketing trends and best practices, as well as the ability to collaborate with cross-functional teams.
Essential Duties & Responsibilities:
The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.
Will work closely with employees in all other functional areas and directly with the commercial team.
Education and Experience:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Knowledge, Skills, and Abilities:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, talk, and move between spaces. Close vision and the need to focus on computer screen, use of hands, fingers, and wrist to type on keyboard and manipulate mouse.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Benefits:
Agency Disclaimer:Pacira Biosciences, Inc. (Hereafter, Pacira) does not accept unsolicited resumes from recruiters or employment agencies in response to the Pacira Careers page or a Pacira social media post. Pacira will not consider or agree to payment of any referral compensation or recruiter fee relating to unsolicited resumes. Pacira explicitly reserves the right to hire said candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Pacira.
