Digital Marketing Specialist - Florida, United States - Trulieve

    Trulieve
    Trulieve Florida, United States

    1 month ago

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    Description

    Digital Marketing Specialist - REMOTE

    Department: Marketing

    Reporting to: Digital Marketing Manager

    Location: Remote Florida Required

    Type: Entry/early Mid-Level (2-3 years experience required)

    Position Summary:

    This position will report to the SE Digital Marketing Manager on the Digital Marketing team, a part of the Trulieve Marketing department. Top-level duties include omni-channel marketing messaging deployments across email and text message marketing. CDP/CRM performance-based campaign management and reporting. Core duties include but are not limited to CDP Audience segmentation, developing buyer personas, customer journey implementation, geo-based store communications, product-based targeting, maintaining brand guidelines, and supporting in-market Marketing vendors.

    Responsibilities:

    • Weekly reporting of all marketing messaging and campaign performance.
    • Execute daily branded messaging from our Customer Data Platform via email and text message marketing.
    • Oversee and assist with CRM segmented messaging. Ensure we are building a targeted fence for our markets. Customers based on purchasing behaviors, demographics, and psychographics.
    • This position will oversee tasks assigned to a team that assists with building email and text campaigns in the CRM
    • Working with teams to build email/texts strategies for communication plans
    • Creating copy for subject lines, preview messages, and text messages.
    • Tracking campaigns to identify wins or gaps in strategy
    • Implementing and executing automations and workflows in the CRM
    • Work alongside our web content team to ensure our corporate websites (Content Management System), eCommerce, and promotional banners are accurately reflecting the Marketing promo calendar.

    Skills and Qualifications:

    • Bachelor's degree preferred: Marketing, Advertising, IT, or similar.
    • Digital Marketing experience– 2-3 years.
    • Flexibility of hours – nights and weekends.
    • Technology proficiency preferred (CRM/ESP).
    • Belief in relationship building and working as part of a team to achieve goals/results.
    • Organized, responsible, and flexible in a fast-paced growth environment.

    Work Schedule:

    • 40 hours weekly with flexible hours depending on business needs.
    • Must be available to work occasional evenings, weekends, and holidays.