- Play a critical role in developing the holistic learning agenda (in collaboration with other Understanding functions such as UXR, Product Data Science and Marketing Decision Science) for our B2B marketing priorities
- Design and execute best-in-class quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, and product/solutions development
- Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization
- 2+ years of experience with marketing strategy, B2B marketing, brand marketing, and/or growth marketing
- 7+ years of experience with primary research (quantitative and qualitative)
- Proven expertise in developing insights-driven marketing strategy and activation support from definition to execution, driving impact and influencing product and marketing decision-making
- Problem-solving skills and experience moving quickly from blank state to well-defined problem with a suitable methodology
- Communication and presentation skills with proven track record of using insights to influence colleagues
- Experience quickly scaling and prioritizing in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of partner
- In-depth understanding of digital marketing, digital advertising, and/or business messaging products and their ecosystem
Business Marketing Insights Researcher - Menlo Park, United States - META
Description
The Business Marketing Group organization drives the inbound product and market understanding and positioning, packaging solutions, narratives, audience and market strategies and activation plans globally across Meta, including Meta for Business and our Ads and Partnerships solutions, touching $120 billion in revenue. We're seeking a Marketing Insights Researcher for the Business Marketing Insights team who will be an integral part of the Global Business and Product Marketing team across Marcom and Product Marketing. We are seeking a marketing researcher with exceptional problem solving and investigation skills who demonstrates remarkable ability to harness and translate strategic insights into actionable marketing plans and strategies, hunger to drive significant business result/impact, orientation toward strategic thinking to drive product/marketing outcomes, and experience in building strong cross-functional partnerships. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. Balancing being both a visionary leader and everyday executor is essential.
Business Marketing Insights Researcher Responsibilities