- Responsible for the consumer relevance of the brand communication strategy
- Represent the client in all advertising communications through consumer research and dialogue with primary research specialists, account managers, and creatives.
- Leads and participates in strategy development initiatives for clients and new businesses.
- Uses discretion and independent judgment with respect to matters of significance.
- Presents research/strategy findings in client and new business meetings.
- Works with the account manager to effectively craft creative briefs and brief creative staff.
- Collects research project input and prepares project/tabulation specifications.
- Monitors and interprets cultural and social trends relevant to client business.
- Bachelor's degree from a four-year college or equivalent industry experience required.
- 2+ years work experience, including fieldwork or internships in advertising either in creative work or qualitative research and/or training or equivalent combination of education and experience required.
- Excellent communication ability
- Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers, and cross-tabulated survey data.
- Ability to draft reports, presentations, white papers, and general business correspondence.
- Ability to effectively support the presentation of results to customers, clients, and other employees of the organization.
- Excellent reasoning ability: Ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form.
- Ability to deal with problems involving several concrete variables in standardized situations.
- We believe being radically diverse and inclusive is the key to becoming one of the world's great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.
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Strategist - Denver, United States - Barkley
Description
The Strategist is the first draft and craft of strategy and lead journalist for your brands. You are prolific in creative brief writing, you master the one page, you bring reactive and proactive briefs to your team and client, and you have a role in client-facing presentations. You bring quantity and quality. Your specialties start to shine. You grow your base of examples. The Strategist must practice the art and science of strategy. You must contribute to rigorous, collaborative, action-rich, and always practical strategy work.You focus on day-to-day deliverables and present both internally and to clients, including bringing proactive insights projects, and spectrum opportunities to their director. You must start to learn broader knowledge of how the agency works and how the industry works.
Responsibilities:
Qualifications:
