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Senior Social Strategist - San Francisco, United States - Adobe
Description
Our CompanyChanging the world through digital experiences is what Adobe's all about.
We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.
The Opportunity
As the Senior Social Strategist for Photoshop, you'll play a pivotal role in the Adobe social ecosystem, reporting directly to the Director of Social Strategy.
You'll devise and drive global social owned, paid, and influencer strategies across the Photoshop social ecosystem, targeting creative professionals, communicators, and next gen audiences.
You'll partner closely with counterparts on the Editorial and Measurement teams to drive social campaigns, programs, and activations that resonate both culturally and for the business.
You'll lead collaboration with paid, influencer, and creative agencies and partners, refine engagement tactics, and represent the Photoshop strategy and audience within the broader Adobe Social and Marketing teams.
What you'll DoEvolve the Photoshop social strategy to reach the next generation of Photoshop users
Own the development and execution of social and influencer strategies targeting key audiences, aligned with business goals, for both campaigns and key launches
Lead all aspects of paid, influencer, and editorial strategy alignment
Coordinate with global teams to devise integrated communication strategies and campaigns across owned and earned media channels
Brief and partner with Editorial team on content strategy and creation
Explore and recommend new approaches to enhance engagement across social media platforms, including emerging platforms
Partner with Social Measurement and Analytics team to refine social and influencer programs for optimal performance.
Stay up to date on new social innovation and technologies
Closely partner with PR/Communications on impactful activations that reach media
Collaborate with product/product marketing, brand marketing, and other cross-functional marketing teams
What you need to succeed
Consistent track record leading social media communities, encompassing day-to-day management, growth strategies, engagement campaigns, influencer marketing, paid media, social analytics, and content strategy.
Proficient in collaborating with influencers and agencies on impactful brand campaigns and programs
Excellent communication and interpersonal skills
An analytical approach and creative thinking
The ability to interpret data and derive insights
Familiarity with social analytics tools and reporting mechanisms.
Proficient in Microsoft Office Suite
Proficient in Adobe Creative Cloud
Preferred Qualifications:
Familiarity with Adobe tools and services, particularly Photoshop, and/or other digital creative tools
Experience implementing and optimizing paid social media campaigns
Understanding of social media management platforms for publishing, moderation (Sprinklr, Talkwalker, etc.)
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $87,500 $172,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.
Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer.
We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Learn more.Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email
or call
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.
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