Sr Manager, Digital Marketing Strategy - El Segundo, United States - Mattel

Description

Company Description

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity:

Mattel is seeking a creative, inquisitive, and high-altitude thinking digital expert to provide strategic guidance for our global social portfolio. The role will support both organic and paid marketing plans, fueling demand creation while developing the next generation of social/video presence for the most iconic toy brands in the world.

In this cross-functional leadership role, you will contribute to aspects of planning, presenting, and reporting on owned content social marketing campaigns across Mattel. You will also be responsible for researching and sharing platform, audience, and competitive trends that guide creative and media for engaging/converting fans, shoppers, collectors, and more. Finally - Your curiosity and relentless pursuit of success will inform an ongoing effort to test new, innovative ideas for maximizing reach, brand love, and sales conversion across multiple platforms - Providing clear value for both audience and Mattel alike.

What Your Impact Will Be:

50% - Platform Strategy Development

Contribute to social strategy, campaign development for Mattel portfolio in collaboration with cross-functional partners including the integrated marketing, global brand, and regional market teams. Campaign/portfolio strategies must achieve desired business outcomes and may involve one or more audiences (e.g. heavy-buyers), platforms (e.g. TikTok), creators, and brands. Collect and formulate data into insights and recommendations for determining the optimal mix of market localization and media investment for campaign/portfolio strategies.

• Inform development of campaigns / activations by assigned audience, platform, objective, and brand.
• Partner with brand and digital account management teams to ensure input briefs include all data needed for marketing strategy development (objectives, resources, audience, etc).
• Research platform trends (e.g., platform features), competitive performance, and user behavior to inform Mattel's approach to content marketing.
• Partner with cross-functional brand marketing team to ensure Mattel's social presences offer clear value that attracts and engages the audience.
• Partner with internal data team to develop benchmarks per-platform for achieving sales goals.
• Ensure alignment of creative, production, media, and publishing resources needed to achieve breakthrough levels by platform, audience, and category.
• Craft and present your plans to cross-functional stakeholders via PowerPoint, Keynote, or other tools.
• Partner with peer teams to build reports in support of annual and multi-year planning where appropriate.
• Provide reports on audience, platform, competitive, and creative trends to inform our influencer strategy/campaigns.
• Host bi-annual alignment with legal to ensure platform strategy adheres to requirements and guidelines.
• Execution of related tasks and projects to support the growth and evolution of our business.

50% - Platform Strategy Execution

Report on performance of marketing content strategy for Mattel portfolio in collaboration with cross-functional partners including the integrated marketing, global brand, and regional market teams. Campaign/portfolio strategies must achieve desired business outcomes and may involve one or more audiences (e.g. heavy-buyers), platforms (e.g. TikTok), creators, and brands. Act as the lead driver in recommending optimal adjustments of market localization and media investment during roll-out of campaign/portfolio strategies.

• Track content performance vs KPIs/targets for social campaign/portfolio strategies by platform.
• Translate competitor, audience, platform, creative updates from broad social/video ecosystem into actionable drivers for maximizing reach and engagement across assigned portfolio.
• Implement and share learnings based on insights from platform trends, competitive performance across brands, creator, and user behavior.
• Leverage competitive datasets for content alignment, benchmarking, and trend analysis to drive strategic and tactical content optimizations throughout the year.
• Lead creation of presentation w/ regular updates on execution and performance variance vs target, identifying and presenting actions needed to accelerate or pivot where appropriate.
• Partner with the production team to ensure content is delivered to Publishing in accordance with programming calendar (by platform).
• Partner with the publishing team to ensure content is atomized and re-distributed across managed ecosystem.
• Partner with influencer team to ensure timely reporting and learnings from social influencer activations.
• Work with media, social, and local market teams to ensure proper allocation of dollars for achieving objectives in reach and engagement, pivoting as needed to achieve annual goals.
• Execution of related tasks and projects to support the growth and evolution of our business.

Qualifications

What We're Looking For:

• You're neck-deep in social media trends (and still have your sanity).
• Six+ years in achieving goals through development + execution of social/video strategy.
• Optional - Four years as a leader of people (direct or cross-functionally).
• 2-4 years leading strategy across a portfolio of popular brands and/or creators.
• Proficiency in office productivity tools, such as Microsoft Office.
• Organized self-starter with excellent personable/collaborative skills.
• You have an inquisitive nature that's dialed up to eleven.
• A critical thinker / strategic mind, interested in shaping the bigger picture.
• Experience in the kid's digital media industry is desirable.
• Strong time management, planning, and project execution skills.
• Experience with cross-functional project management.
• Excellent written and verbal communication skills.
• Outstanding attention to detail.
• Advanced understanding of popular video platform performance metrics (e.g. YouTube, SVOD).
• Strong comfort with current YouTube best practices.
• Familiarity with COPPA/CARU.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $140,000 and $170,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.

Additional Information

Don't meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.

Mattel is recognized as a Great Place to WorkTM and as one of Fast Company's Best Workplaces for Innovators in 2022.

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Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

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