- Drive the editorial process from ideation to distribution to ensure quality and timely delivery of content. This includes working in collaboration with cross
-functional teams, developing quarterly editorial calendars, repurposing content, managing relationships with content creators, providing feedback, reviewing content for editorial and publishing readiness and compliance. - Ensure content aligns with the overall content marketing strategy, editorial guidelines, stylesheet, and brand voice.
- As the primary administrator of our custom CMS you will ensure flawless management of content and data hygiene.
- Optimize content according to SEO with keen attention to details (edit and proofread content).
- Prep content distribution for social channels.
- Monitor user performance engagement metrics/reports as well as prepare and distribute monthly reporting to the wider organization.
- Contribute to the content marketing strategy development to help reach traffic goals and promote a consistent brand identity.
- Provide insight and feedback on continuous improvement and enhancement of the editorial process, content, and system performance.
- Journalism/production skills (news, media, TV, online magazine)
- Creative and graphic design skills (Canva graphic design software)
- 2
-3 years of SEO copywriting, editing, proof reading and blogging. - Experience with the creation of digital content as well as being able to manipulate the content based on the targeted media (i.e. blogs, YouTube channels, Social Media, etc.) to maximize the best fit.
- Project management and strategic planning.
- Experience on getting attention quickly and keeping the attention within a specific digital media.
- Leadership and project management skills.
- Content management system proficiency.
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Digital Marketing Specialist - Durham, United States - Stefanini, Inc
Description
Job Description
Job DescriptionReference #57319Stefanini Group is hiringExciting opportunity awaits, let us help you get startedClick Apply Now or you may call: / email: for faster processingOpen to W2 candidatesWe are seeking a Digital Marketing Specialist for a key client of ours in Durham, North Carolina. In this role, you will play a crucial role in supporting the digital marketing strategy of our client by managing and optimizing content. You will work closely with the Product Manager to drive the content ideation, development, curation, and distribution process for publishing content that will educate, inform, and delight growers and retailers.
Your ability to refine content, and ensure it is delivered in digestible, user friendly and an entertaining manner as well as collaborate with cross
-functional teams, vendors, and third
-party writers is crucial to the success of this role.
Primary Responsibilities:
Stefanini takes pride in hiring top talent and developing relationships with our future employees. Our talent acquisition teams will never make an offer of employment without having a phone conversation with you. Those face
-to
-face conversations will involve a description of the job for which you have applied. We also speak with you about the process including interviews and job offers.Who We AreThe Stefanini Group is a global provider of offshore, onshore, and nearshore outsourcing, IT digital consulting, systems integration, application, and strategic staffing services to Fortune 1000 enterprises around the world. Our presence is in countries like the Americas, Europe, Africa, and Asia, and more than 400 clients across a broad spectrum of markets, including financial services, manufacturing, telecommunications, chemical services, technology, public sector, and utilities. Stefanini is a CMM level 5, IT consulting, company with a global presence. We are CMM Level 5 company.
