- Design and write comprehensive creative briefs that apply the overarching brand strategy, audience insights, campaign objective, and customer journey to a creative approach that's unique to the particular campaign providing clear direction, visual inspiration, style guides, and creative big idea thought-starters.
- Present these briefs to leadership and partner teams in order to have alignment before the work begins.
- Have a vast knowledge of creative agencies and engage them with a brief, overseeing and directing tissue sessions, and reworking/guiding creative decks. Present decks to leadership, as well as encouraging direct reports to present.
- Work as a hands-on maker to design and write static comps, motion/AV rough cuts, scripts, as well as direct post production creative choices of voiceover, music, vfx, animation and more.
- Work cross functionally to be aware of shifting design needs/styles in Product UI, Sports, Studios, and Partners in order to constantly innovate and refresh.
- Track the performance of the assets made, along with learnings, and creative best practices for each platform.
- Work hand-in-hand with in-house editors and designers, insisting on the highest standards and consistency across all assets.
- 8+ years of driving compelling creative strategy and execution at an agency or inhouse creative team experience
- Bachelor's degree
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing crossfunctional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience managing multiple projects and meeting aggressive deadlines
- Proven ability to creative-direct photography shoots, motion shoots, and a knowledge of on-set production
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Sr. Creative Director, Prime Video, Creative Marketing - Culver City, United States - Amazon Services LLC
Description
Prime Video is searching for a talented & experienced Sr. Creative Director to manage 360° marketing campaigns for our streaming service in the U.S. As our Sr.CD, you will oversee the creation and execution of Prime Video brand marketing, including brand campaigns, mid-funnel multi-title creative, emerging audience creative, TVOD and FAST creative—across linear, digital, on-platform, social, out of home, and events.
The Sr.CD will work in partnership with the Strategy, Media, and Ops team to bring the insights, campaign strategy, and comms plan to life in breakthrough assets and earned media partnerships, as well as work closely with the Amazon Studios title marketing team to deliver best-in-class marketing assets & content.
The ideal candidate has a deep knowledge of entertainment or brand marketing, has worked across channels and platforms in motion and static media, approaches visual storytelling with high levels of craftsmanship.
They present concepts and creative strategy across all levels of leadership and drive excitement and buy-in with stakeholder teams to drive results.
They expertly manage multiple projects and a large volume of stakeholders.The role will be required to be present in the office at least 3 days a week and whenever there are tentpole events or other priority initiatives.
The Sr. CD will report to the Director, U.S. Streaming Creative and Production.Key job responsibilities
Culver City, CA, USA
BASIC QUALIFICATIONS
