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    Field Marketing Manager - Long Lake, United States - Bio-Techne

    Bio-Techne
    Bio-Techne Long Lake, United States

    3 weeks ago

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    Description
    Job Details

    Job Location
    Abingdon - Abingdon, MN

    Remote Type
    Fully Remote

    Position Type
    Full Time

    Description

    Bio-Techne is a leading supplier of life science products to the research industry. The company is growing at a fast pace both organically and through acquisitions.

    The European headquarters is based in Abingdon, with a manufacturing facility in Bristol and subsidiaries in Ireland, France, Germany, Switzerland, Italy, Spain, Poland, Hungary and Czech Republic.

    Position Objective

    By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics.

    Bio-Techne, and all its brands, provides tools for researchers to further treat and prevent disease worldwide.

    Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.


    The Field Marketing Manager - Cell and Gene Therapy will drive the commercial product strategy for Cell and Gene Therapy products within Bio-Techne.

    This would include gaining alignment on portfolio strategies with cross-functional and global stakeholders.

    In this role will work closely with our regional marketing team to drive high commercial growth, whilst supporting our sales team to achieve their commercial goals.


    This is an exciting opportunity to be instrumental in shaping the future of the emerging Cell and Gene Therapy market.


    Essential Duties & Responsibilities:

    • Provide support for launch initiatives and develop go-to-market plans for the C> product lines in the region
    • Define and drive the annual Marketing strategy for the C> portfolio within the region and also input into the annual STRAP planning process
    • Develop and deliver commercial product training to the regional sales teams
    • Evaluate market and sales data to develop a deep understanding of the Cell and Gene Therapy market and our customers; use this information to drive and support strategic marketing initiatives such as loyalty programs.
    • Market intelligence - understand the market for the Cell & Gene Therapy product lines, the customer requirements and competitor products
    • Execute the strategy for the Cell & Gene Therapy product lines for the region including the positioning of the product, regional pricing evaluation, route to market and EMEA specific marketing outputs for the region
    • Own the voice of customer and voice of sales process - ensure that the content is distributed to the appropriate teams
    • Input into new product development, via voice of customer/voice of sales and relay the information to the Divisional Product Managers
    • Own the process of KOL (Key Opinion Leader) evaluation and curation and actively manage collaborations with the KOL's
    • Liaise with our Divisional Product Managers to align with our corporate Bio-Techne strategies where applicable for our region
    • Represent Bio-Techne at key CGT events in EMEA and undertake activities to build the Bio- Techne brand
    Qualifications


    Minimum Requirements/Qualifications:

    • Bachelor's degree with a minimum of 5 years of product/marketing management experience within the life sciences field; or Ph.
    D. with 3 years of experience


    • Significant experience in the Cell & Gene Therapy Market would be an advantage
    • Demonstrable experience of working within a life science, product-based environment with a strong commercial focus
    • Possess strong IT skills; including experience of working with databases
    • There will be an expectation that this role will require travel within the region

    Skills required/desired:

    • Meets challenges consistently and confidently with energy and drive. Motivated by results, urgency and personal commitment
    • Possesses high integrity and exceptional work ethic. Fosters mutual trust and respect, and is an excellent team player
    • Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people

    High business acumen:
    understands targeting methodologies, commercial optimization, and articulates a story through data.


    • Ability to assess current customers and segments and recommend transition strategies and plans with the implementation of new regulation.
    • Outstanding oral, written and communication skills with the ability to present to small and large groups
    Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.
    #J-18808-Ljbffr
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