No more applications are being accepted for this job
- Create culture-driving, business-building big brand work from mass broadcast film and web video, to targeted social and influencer campaigns, to attention-getting activation, and retail sponsorship programs
- Lead and review the work of the creative teams; guiding and inspiring the teams and developing their talents
- Partner with strategy on both small and large projects, harnessing brand design, copy, art, and digital technology
- See your ideas through from concept to execution, working with producers, project managers and other internal and external partners to execute with brilliance
- Collaborate with the Brand Design group to bring to life ideas in print, OOH, digital, retail, and social as needed
- Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
- Oversee the presentation of final concepts, and obtain approvals for deliverables
- Proactively identify opportunities to tap into or incorporate the latest trends in pop culture, creativity, executional approaches & techniques, and broader inspirations, innovations and interruptions
Ensure high performance results of your team by:
- Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions
- Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent
- Embracing diverse perspectives to foster innovation, learning from both successes and failures
- Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations
Creative Director - Frisco, United States - Keurig Dr Pepper
Description
Creative Director
Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr. Pepper (KDP) and its 125 leading beverage brands, including Dr. Pepper, Snapple, Keurig, The Original Donut Shop Coffee, 7UP, Bai, A&W, Core Hydration, Canada Dry, Mott's, and Schweppes. We aim to help grow KDP's iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.
Responsibilities: