Product Director - Horsham, United States - Johnson & Johnson

Description

Janssen Biotech, Inc., is recruiting for a Product Director, Professional Promotion, CARVYKTI located in Horsham, PA.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at .

The Product Director will be accountable for understanding and implementing strategies to influence referrals and treatment with a novel CAR-T therapy in the Multiple Myeloma (MM) marketplace. In addition, this individual will be responsible for executing the strategies to include development and implementation of health care professional marketing plans, agency management and initiatives in the MM marketplace. This position reports to Group Product Director, Professional Promotion & Market Development Marketing and will serve as a core member of the brand marketing team.

Responsibilities will include, but are not limited to, the following:

• Lead development of integrated marketing plans, including strategy, positioning, and messaging, to achieve business goals.
• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Strategic Alliance Partner, Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners.
• Lead key components including, but not limited to, agency management, budget management, digital asset development, media buys/placement, professional non-personal promotion tactics, CAC/regulatory review, and marketing execution.
• Align strategies and tactical plans with partners across Professional Promotion, Market Development, Market Access, and Commercial Operations to maximize brand presence.
• Develop and execute integrated professional business plan for the brand.